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DNO - Tourism sectors of Da Nang, Hue and Quang Tri recently organized a joint pavilion themed “Amazing Central Vietnam Heritage” at the 19th International Travel Expo Ho Chi Minh City (ITE HCMC) 2025.
The pavilion not only offered VR360 tourism experience but also organized numerous interactive activities, leaving a strong impression on visitors.
The participation of Da Nang, Hue and Quang Tri at ITE HCMC 2025 not only contributed to promoting the central region’s destinations but also affirmed their pioneering role in applying technology, diversifying tourism products and expanding international cooperation towards sustainable and professional tourism development.
With the message “New Da Nang, New Experience”, Da Nang introduced three unique experience passports including the Da Nang Food Tour, the Da Nang Heritage Tour and Da Nang Green Tour, bringing an attractive culinary, cultural - historical and green tourism journey.
Da Nang also announced a tourism stimulus programme lasting until the end of 2025 with a series of year-end events such as the Mid-Autumn Festival, Christmas Festival and New Year 2026.
Within the framework of the event, leaders of the Da Nang tourism sector had many important working sessions with airlines, and major domestic and international travel partners.
Notably, the joint pavilion of the three localities received the award for “Most Attractive Pavilion” at ITE HCMC 2025.
Taking place at the Saigon Exhibition and Convention Center from September 4 -6, the ITE HCMC 2025 is Vietnam’s premier annual tourism trade event, serving as a leading platform to strengthen business and travel connectivity between Vietnam and the world.
Themed “Sustainable Tourism, Vibrant Experience”, this year’s expo welcomed more than 250 high-level international buyers from 32 countries and territories, opened more than 12,000 business appointments, and attracted nearly 30,000 visitors.