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DNO - Alongside well-known Cham towers, My Son, Da Nang is expanding the visitor experience into the forests surrounding this heritage site. These distinctive ecological assets offer new potential for an experience-rich green tourism development strategy.
My Son is home to 1,160.05 hectares of forest, with current coverage reaching 94.6%. The site is known for 238 species of higher plants and 607 animal species, including many classified as rare or endangered under Vietnam’s Red Data Book and the International Union for Conservation of Nature (IUCN) Red List.
In particular, the proportion of ferns stands at 12.61%, nearly double the national average, serving as an ecological indicator that the forest canopy remains continued and unfragmented.
Rather than focusing solely on exploring the Cham towers, history, architecture, and culture, the visitor experience can be extended into the forest, including its flora and fauna, the landscape, and the stories of the relationship between human beings and nature.
Director of the My Son World Cultural Heritage Management Board Nguyen Cong Khiet believes that the harmonious blend of cultural heritage and nature creates a unique identity for My Son.
Visitors coming to this site can explore its history while immersing themselves in nature, discovering the ecosystem, and fully appreciating the land's beauty.
This aligns with the "Green My Son - A Journey to Experience Natural Heritage" program, which was launched last week to mark World Tourism Day (September 27) while directly attaching to the protection and enrichment of forest resources.
To ensure this new direction makes a lasting impression, the challenge lies in creating products that are sufficiently distinctive without placing additional pressures on forest resources or the heritage site.
Director of the Center for Nature Conservation and Development (CCD) Nguyen Manh Ha recently noted that My Son should consider nature restoration as an initiative integrated with its forest and heritage management.
The nature restoration process itself can serve as the basis for tourism products.
Dr. Ha suggested that My Son could develop interpretive activities focused on the existing forests, streams, and wildlife; tell the story of the site's pristine ecosystems and their changes; and organize guided forest walks and birdwatching tours along existing trails, featuring appropriate stops for nature interpretation.
Meanwhile, Director of WILDTOUR (Wildlife Research and Tourism Services Co., Ltd.) Nguyen Hoai Bao proposed developing three categories of birdwatching products.
These include the "Birdwatching on Early Morning in My Son" tour, which could last 2 - 3 hours for small, guided groups, combining bird calls and sightings along accessible forest paths.
Meanwhile, the "Birds in the Heritage Landscape" program, lasting 60 - 90 minutes, would be suitable for the segments of cultural tourists and families.
Director of HIVOOC Co., Ltd. Bui Van Tuan suggested developing experiences such as forest bathing and retreats that harmonize with the heritage site's tranquility; trekking to explore life beneath the forest canopy; wildlife observation and photography centered on conservation storytelling; or a "My Son: From Day to Night" experience.
A one-day or two-day-one-night tour can combine an activity of watching the primates at Son Tra with the exploration of the heritage and natural environment of My Son. These two destinations complement each other harmoniously.
In fact, while Son Tra allows visitors to learn about the lives, behaviors, and habitats of the red-shanked douc langurs, My Son expands the narrative to include the forest ecosystem within the Champa heritage landscape, Mr. Tuan said.