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Through the lens of international media, Da Nang, a modern, safe, friendly, and dynamic city is increasingly capturing global attention. Foreign press coverage not only highlights this central coastal Vietnamese city’s tourism and cultural appeal but also serves as a powerful platform to attract investment and foster international cooperation. This, in turn, helps elevate this destination’s global profile and brand reputation.
As the political, economic, and socio-cultural center of Viet Nam’s Central and Central Highlands regions, Da Nang has emerged as a trusted destination for major international events. Its growing presence in global media reflects a city that is not only vibrant and forward-thinking but also ready to engage with the world on multiple fronts.
In recent years, Da Nang has continuously affirmed its role and stature by successfully hosting a wide range of regional and international events. These include the Da Nang International Fireworks Festival (DIFF), the Da Nang Asian Film Festival (DANAFF), the Southeast Asian Student Sports Games, the Asian Golf Tourism Festival, the Asia-Pacific Golf Tourism Convention (AGTC) and the Da Nang International Marathon.
Beyond sporting and cultural events, the city has also been the venue for numerous international conferences on science, technology and tourism, as well as familiarization trips and product showcases that promote new and innovative tourism experiences.
A milestone in Da Nang’s international integration journey came in 2017, when the city was chosen to host the APEC Economic Leaders’ Week. The event attracted thousands of delegates, including over 700 domestic and international journalists who came to cover the proceedings. This high-profile occasion propelled Da Nang onto the global stage, showcasing its organizational capacity and its readiness for deep international engagement. This, in turn, strengthened Viet Nam’s public diplomacy efforts, promoting the nation’s image, culture, and people, while enhancing Da Nang’s brand value on the global arena in particular.
As part of major events such as the City Partnership Forum 2025 and Da Nang Semiconductor Day 2024, the city has organized various experiential activities and field trips for international journalists, thereby facilitaing foreign media to gain deeper insights into Da Nang’s development potential, investment environment, open-door policies, and the city’s dynamic character.
International media portray Da Nang not only as one of Viet Nam’s top destinations for tourism and major events, but also as an emerging hub for science, technology, finance and foreign investment. These narratives reinforce the city’s message to the world: Da Nang is a dynamic, open, safe, livable, and investment-worthy city.
Da Nang has consistently been recognized by leading international travel organizations. In early 2025, Time Out (UK) ranked Da Nang third on its list of top“8 Best Places to Visit in Asia,” highlighting the city’s stunning natural landscapes, vibrant culinary scene, and diverse travel experiences.
At the end of 2023, Condé Nast Traveller (UK) placed Da Nang second among the “11 Best Places to Go in Asia in 2024,” making it the only Vietnamese destination on the list. In 2022, TripAdvisor named Da Nang one of the “Top Trending Destinations in Asia,” based on votes from global travelers. Besides, the city featured in the “Top 10 Best Cities to Visit in Southeast Asia” in Travel + Leisure (US)’s Asia’s Best Awards 2022, and it was also honoured as “Asia’s Leading Festival and Event Destination” by the World Travel Awards (WTA).
International press serves as a vital channel for communicating Da Nang’s development policies, strategic projects and investment opportunities. Experts note foreigners often learn about Viet Nam and its localities through reports by international journalists, who offer objective perspectives and in-depth analysis of market trends, economic indicators, and investment prospect, including potential risks. These insights are essential in building investor confidence. As such, positive international media coverage of Da Nang provides a strong foundation for attracting interest and capital from major domestic and global corporations.
According to Director of the Da Nang Department of Foreign Affairs Nguyen Xuan Binh, in recent times, his agency has not only played the role of supervising and managing foreign press activities but also acted as a bridge between press agencies and the city government. Da Nang has proactively fostered long-term, sustainable partnerships with global media organizations to strengthen its communications strategy and ensure the city maintains a consistent presence in international news.