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DNO - Da Nang is positioning itself at the forefront of Southeast Asia’s fast-emerging “silver economy” as it prepares to host the Global Business Summit 2026 in Da Nang: “Silver Generation Innovation Edition” on May 15 at Pullman Danang Beach Resort.
The summit will bring together investors, policymakers, healthcare leaders, and industry experts to explore the future of Senior Living and the Silver Economy in Viet Nam, and how the country can develop a sustainable senior living ecosystem, from investment opportunities and policy frameworks to innovative real estate and healthcare models.
The summit comes as Da Nang seeks to tap into the growing economic potential of an aging population - not only in Vietnam but across Asia-Pacific.
At the summit, discussions will center on five strategic pillars: age-friendly urban development, healthcare technology, modern living communities, medical tourism and investment policy frameworks. Together, these pillars aim to build an integrated ecosystem tailored to older adults with rising expectations for quality of life, longevity and financial stability.
A billion-dollar market in the making
The world is entering a new demographic era. Across Asia and beyond, the silver generation is reshaping the future of healthcare, real estate, and urban living, creating one of the most significant economic opportunities of our time.
Vietnam is entering a critical demographic transition. As life expectancy rises and birth rates decline, the proportion of citizens aged 60 and above is increasing rapidly.
By 2038 one in five Vietnamese will be over 60, or more than 21 million people.
According to a 2025 report by Phoenix Research, Vietnam’s elderly care market is projected to reach $1.79 billion by 2033, expanding at a compound annual growth rate (CAGR) of 8.1%.
Notably, Central Vietnam - with Da Nang as its anchor city - is forecast to outpace the national average, posting growth of up to 9.1%.
These figures underscore why global investors are beginning to view Vietnam as a high-potential destination for aging-related services, from assisted living and rehabilitation to preventive healthcare and wellness tourism.
At the summit, stakeholders are expected to explore how to align infrastructure, policy and private capital to unlock this growth.
For Da Nang, the ambition is clear: to move beyond a traditional tourism model and become a regional hub for long-stay, health-oriented travel.
Medical tourism as a strategic lever
Among the five pillars as mentioned above, medical tourism is emerging as a key driver. The model blends high-end resort experiences with healthcare services such as diagnostics, rehabilitation and specialized treatment, a concept already well established in Japan, Singapore and Australia.
Da Nang’s competitive edge lies in its combination of natural assets - beaches, climate and livability - and a rapidly improving healthcare system.
By integrating these advantages, the city aims to attract a segment of international patients and retirees seeking both treatment and quality of life.
In tandem with policy dialogue, the forthcoming event is being framed as a launchpad for long-term collaboration, linking global expertise with local potential.
As organizers emphasize, the goal is not simply to host another business forum, but to lay the groundwork for a sustainable ecosystem where innovation, healthcare and human-centered development converge.
The Da Nang Global Business Summit 2026 is not merely a platform for dialogue, but a launchpad for initiatives aimed at positioning Da Nang as a strategic destination for the “silver economy” in Southeast Asia.
The concept of the silver economy originated from the term 'silver market' that appeared in Japan, the country with the highest proportion of people over 65 years old in the 1970s, to refer to the market for the elderly and covering sectors such as healthcare, banking, energy, housing, telecommunications, entertainment and tourism.
