Vietnam’s tourism website ranks second in Southeast Asia

With growing international traffic, multilingual content, artificial intelligence and integrated travel services, the platform is evolving into a digital gateway connecting global travelers with destinations and tourism businesses across Vietnam.

In an increasingly competitive digital tourism landscape, online visibility has become an important factor in attracting international visitors.

Vietnam’s latest performance signals growing global interest in the country as a travel destination and highlights the potential of digital platforms in national tourism promotion.

According to Similarweb, a global website analytics platform, vietnam.travel recorded 367,050 visits in October 2026, up 19.4% from the previous month.

This placed it ahead of Thailand’s tourism website, tourismthailand.org, which received 338,308 visits, down 20.02%. Singapore’s visitsingapore.com remained at the top with 423,953 visits, an increase of 5.57%.

Vietnam’s website also performed well in visitor engagement. The average visit lasted 53 seconds, compared with 44 seconds for Singapore and 43 seconds for Thailand.

It recorded 1.92 pages viewed per visit, exceeding Singapore’s 1.63 and Thailand’s 1.76. Notably, 90.6% of vietnam.travel traffic came from overseas, compared with 86% for Singapore and 62% for Thailand, highlighting its reach among international audiences.

Currently, vietnam.travel is being developed beyond its traditional role as an information and destination promotion website, with the aim of supporting travelers throughout more stages of their journeys.

A key improvement is the expansion from an English-language platform to an 11-language website, covering English, Japanese, Chinese, Korean, French, German, Russian, Spanish, Portuguese, Hindi and Thai.

This broader language offering allows international visitors to access tourism information more easily and gives local destinations and businesses additional opportunities to reach diverse markets.

Content is also being enhanced through images, videos and multimedia presentations showcasing Vietnam’s natural landscapes, cultural heritage, beaches, cuisine, resorts and distinctive travel experiences.

More importantly, the platform is integrating tourism services, enabling visitors to search for tours, flights, hotels, resort services, eSIMs, attraction tickets, entertainment activities, golf courses and transportation.

Users can also select services, submit booking requests and make online payments through integrated connections. Local specialties, tour guides and other travel support services are also being developed.

Artificial intelligence (AI) is another important part of the upgrade. The technology is expected to support real-time conversational translation, information searches, travel advice, personalized itineraries and service recommendations. It can also help users check information before submitting booking requests, making trip planning more convenient.

Behind the website’s user-friendly interface is an operational system designed to manage data, connect business partners and process transactions through shared modules of the Tourism Management and Business Platform.

The system helps coordinate booking requests, payments and service status as well as supports more consistent data management and operational processes.

Its gradual development allows completed features to be introduced while other services are refined through partner integration, data standardization and workflow improvements.

These operational foundations are essential to building user trust. Attractive content and modern technology can draw visitors to a website, but accurate information, reliable service connections and convenient processes are what encourage them to use the platform.

Vietnam.travel’s rising regional ranking marks an encouraging step in the country’s digital tourism promotion. The platform is developing into a digital gateway to Vietnam, using multilingual content, multimedia, AI-powered tools and integrated services to connect international travelers with destinations, tourism products and local businesses.