Da Nang's tourism sector maintains growth momentum

Da Nang's tourism sector maintains its growth momentum, with an increase in bookings for tours, accommodation services, and experiential tourism products.

Increase in tourist arrivals

As November begins, Hoi An DMC Travel has started welcoming new groups of international tourists. Nguyen Trong Tuan, Director of Hoi An DMC Travel, stated that the company is currently handling an average of 7 - 10 tours per day, serving between 150 and 200 tourists.

Notably, the company has already secured a significant number of bookings extending as far as March 2027. For December 2026 alone, the number of registered guests has already exceeded 1,000.

Similarly, at Sabirama Hoi An Travel, the number of guests booking for accommodations and activities, such as cooking classes or exploring the Bay Mau nipa palm forest in traditional basket boats, has increased substantially since the beginning of this month. The company averagely welcomes between 70 and 120 guests per day.

Alongside, a survey of the city’s accommodation and resort sectors indicates that booking rates for the final two months of the year have generally risen by 50 - 60% compared to last month.

At La Siesta Hoi An Resort & Spa, which features 137 rooms, the occupancy rate for November currently stands at approximately 60%, with 55% for December.

At Furama Resort Danang, current bookings for the final two months of the year have reached about 60%, with the majority of guests being international travelers. These figures are considered a positive sign, indicating that the tourism market is entering a new phase of growth.

In particular,Bay Mau nipa palm forest welcomed 1.65 million visitors in the first 10 months of this year.

Creating momentum to reach goals

Da Nang’s tourism sector aims to welcome over 19 million tourists in 2026, an increase of 10 - 12% year-on-year. This includes an estimated 8.6 - 8.7 million international visitors and 10.8 - 11.1 million domestic ones.

According to statistics, accommodation establishments across the city served more than 17 million guests in the first 10 months of 2026, up 24.5% year-on-year. Of these, international visitors accounted for approximately 8.3 million (up 24.1%), while domestic visitors reached nearly 8.8 million (up 24.9%).

In October alone, the total number of guests staying in the city exceeded 1.47 million, with international ones accounting for approximately 732,300, an increase of 7.5% year-on-year and 10.7% month-on-month.

As of early October 2026, Da Nang International Airport served 28 air routes, an increase of two routes compared to the same period last year, alongside two routes to Chu Lai Airport.

Specifically, there were 20 scheduled international routes and 10 domestic routes, with an average frequency of 176 flights per day, an increase of 33 flights compared to the same period in 2025. This included an average of 108 domestic flights and 68 international flights.