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DNO - Vietnam currently ranks 4th globally in the number of branded residences projects after the United States, Saudi Arabia, and Mexico, according to the Branded Residences 2025 - 2026 report by Savills.
Vietnam now has more than 50 projects associated with 34 international brands, distributed across many localities.
According to C9 Hotelworks, Vietnam accounts for about 41% of the branded residences currently under development in Asia, the highest share in the region.
The growing supply indicates that Vietnam has gradually caught up with the pace of established markets after more than two decades of development since pioneering projects such as Four Seasons The Nam Hai and Hyatt Regency Danang Resort and Spa.
Experts from Savills noted that branded residences in Vietnam were mainly associated with coastal resort development. However, in recent years, the model has increasingly appeared in major cities like Ho Chi Minh City and Hanoi in the form of branded apartments located in central districts. This trend shows a shift from resort-style products to developments designed to serve both residential needs and long-term investment.
One notable project is Grand Marina Saigon on Ton Duc Thang Street, developed by Masterise Homes. The project brings together two international hotel brands: Marriott and JW Marriott. In eastern side of Ho Chi Minh City, the ultra-luxury villa project The Rivus, branded by ELIE SAAB, comprises 121 residences within the Vinhomes Grand Park mega-urban area.
Meanwhile in Hanoi, The Ritz-Carlton Residences Hanoi at The Grand marks the first appearance of the The Ritz-Carlton brand in Vietnam’s branded apartment segment.
Alongside urban projects, the segment continues to expand in resort destinations such as InterContinental Residences Halong Bay, Regent Phu Quoc and Park Hyatt Phu Quoc. International hotel groups play a key role in shaping the market.
Three major operators: Marriott International, IHG Hotels & Resorts and Accor, currently account for approximately 40% of Vietnam’s branded residences project portfolio, according to Savills.
According to research firms, branded residences are gradually becoming a long-term product development strategy for many investors rather than just a tool to boost selling prices.
In the coming years, the market is forecast to continue expanding with around 30 new projects. Future supply is expected to concentrate in major urban centers such as Ho Chi Minh City and Hanoi, as well as coastal resort destinations including Phu Quoc, Cam Ranh and Ha Long.