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DNO - According to Vogue France magazine, Vietnam is emerging as one of Asia’s most attractive destinations in Asia thanks to its harmonious blend of spectacular natural landscapes, rich cultural heritage, and the vibrant modernity of its major cities.
After a prolonged period affected by the COVID-19 pandemic, Vietnam has increasingly reopened to international travelers, offering diverse experiences, from world-renowned heritage sites to high-end resort systems, while still preserving its unique authenticity and identity.
The appeal of Vietnamese tourism lies first and foremost in its iconic natural scenery. Ha Long Bay, with its turquoise waters and majestic limestone mountains, remains a quintessential image of Vietnamese tourism. The tourist destination has also been featured in numerous international films.
On the mainland, Ninh Binh is often referred to as the "Ha Long Bay on land", which is distinguished by its limestone mountains, winding rivers and expansive rice fields that offer visitors an immersive, nature-based experience.
In central Vietnam, Hue, the country’s former imperial capital, attracts travelers with its complex of World Heritage-recognized historical sites, along with its unique royal court culture and cuisine.
Meanwhile, destinations such as Phong Nha, known for its vast cave system; Sa Pa for its mountainous landscapes and terraced rice fields; and the islands and beaches of Phu Quoc and Con Dao; continue to expand options for visitors who seek ecotourism and leisure travel.
Major cities also leave a distinct mark on Vietnam’s tourism landscape. Ha Noi, the country’s cultural center, impresses with its blend of tranquil lakes, the Old Quarter, colonial-era architecture and contemporary urban life.
By contrast, Ho Chi Minh City emerges as a dynamic and contrasting metropolis where modern skyscrapers stand alongside time-worn colonial architecture.
In addition, a system of high-end resorts stretching from North to South contributes to elevating Vietnam's tourism image on the global tourism map.
Improved air connectivity is another key factor enhancing the country’s accessibility for international travelers. From Paris, the national carrier Vietnam Airlines operates direct flights to Ha Noi and Ho Chi Minh City using its new generation wide-body aircraft, significantly enhancing the travel experience and connectivity between destinations in the region.
According to Vogue, with its unique combination of heritage, nature, modern urban life and an increasingly well-developed tourism infrastructure, Vietnam is considered as one of the top destinations for 2026, meeting the growing demand among international travelers for distinctive, sustainable and culturally rich experiences.