Tourism

Step off beaten path, discover Da Nang community-based tourism

By THU LE • 14/11/2026 11:43

DNO - From riverside villages and traditional craft communities to the cultural richness of the Co Tu people, Da Nang offers travelers an opportunity to discover its different side through authentic local experiences.

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Tourists enjoy an immersive experience in Loc Yen ancient village, Da Nang. Photo courtesy of Da Nang Tourism Promotion Centre

Turning local assets into travel experiences

In addition to its celebrated beaches, heritage sites and modern urban attractions, Da Nang is home to a rich tapestry of rural landscapes, traditional crafts, and distinctive community cultures.

These local assets offer significant potential for community-based tourism, inviting visitors to explore the city through the people, traditions and everyday activities that shape its identity.

Alongside Hoi An and the Non Nuoc stone-carving village, destinations such as Tra Nhieu, Triem Tay, Tam Thanh, Ta Lang - Gian Bi and Nam O fish sauce village offer diverse experiences rooted in nature and local life. Each destination has its own appeal.

Tra Nhieu in Nam Phuoc Commune is known for its riverside scenery and traditional crafts, while Triem Tay Ward offers a glimpse of peaceful village life along the river.

In the mountainous area, Ta Lang - Gian Bi in Hai Van Ward introduces visitors to the landscapes and cultural heritage of the Co Tu ethnic community. Meanwhile, Tam Thanh in Quang Phu Ward combines coastal scenery with community art.

Together, these destinations can complement Da Nang’s established beach, heritage, and resort tourism offerings, creating more varied itineraries for visitors.

A key step towards making community-based tourism more attractive is transforming traditional crafts and local specialties into products that meet contemporary market needs.

The Da Nang Tourism Promotion Center, in coordination with the Nam Phuoc Commune People’s Committee, has organized a training program to improve the design of traditional handicrafts made from sedge.

Over seven days, local mat-weaving households and participants in the community-based tourism model received practical guidance on selecting, processing, and preserving materials, as well as experimenting with product designs, sizes and colors.

The training focused on developing compact, practical items such as placemats, bottle holders, fans, key rings, and souvenirs.

These products are designed to appeal to visitors looking for distinctive local keepsakes while creating new opportunities for traditional crafts to remain part of contemporary life.

A similar approach can unlock the tourism potential of mountainous communities, where brocade weaving, bamboo and rattan handicrafts, traditional cuisine and folk performances can become engaging cultural experiences.

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Representatives of Da Nang travel companies survey tourism services in Tra Nhieu, Nam Phuoc Commune, Da Nang. Photo courtesy of Da Nang Tourism Promotion Center

In mid-November 2026, the “Co Tu Market - Flavors of the Mountains” event at the Ta Lang - Gian Bi Community Tourism Center in Hai Van Ward offered visitors a closer look at Co Tu culture through hands-on activities.

Guests could try traditional weaving, learn how to wrap horn-shaped sticky rice cakes, and listen to residents share stories about their cultural heritage.

Rather than simply observing local traditions, visitors are encouraged to take part, interact with residents, and gain a deeper understanding of the community’s way of life.

Connecting destinations, creating lasting value

Stronger connections between community destinations, local products and tourism businesses will be essential to turning these individual attractions into compelling travel experiences.

According to Mr. Nguyen Ngoc Thien, Deputy Director of Hai Van Cat International Travel Company, community-based tourism shows off considerable potential to connect traditional craft villages, local specialties, and indigenous cultural experiences, creating more diverse itineraries for visitors.

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Connecting traditional craft village products with tourism to enrich visitor experiences. Photo courtesy of Da Nang Tourism Promotion Center

His company has incorporated Non Nuoc stone-carving village, Thanh Ha pottery village, OCOP-certified specialty producers and several community tourism destinations in Hoa Vang into its tour programs.

Linking destinations and locally developed products enriches visitor experiences, encourages longer stays and helps increase tourist spending.

Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, highlighted the city’s distinctive combination of a dynamic modern urban environment and rich cultural and heritage spaces as a major advantage in developing a diverse tourism ecosystem.

To fully realize this potential, he stressed the need for a coordinated communications strategy and consistent management mechanisms to build seamless travel experiences and give visitors more reasons to return.

For travelers, community-based tourism opens up new ways to experience Da Nang, inviting them to explore its charming villages, scenic landscapes, traditional crafts and vibrant local culture through meaningful encounters with local communities.

Da Nang is highly expected to create more meaningful journeys in tandem with ensuring that the benefits of tourism reach the people who preserve its distinctive heritage.

A training program in Tam Thanh is equipping local tourism businesses with skills to deliver authentic visitor experiences and promote sustainable tourism.

The United Nations Human Settlements Program (UN-Habitat), in collaboration with the Quang Phu Ward People’s Committee has organized training on community-based and ecotourism development through innovation at the Tam Thanh Fishing Village Cultural Space in Da Nang.

The program is part of the project “Promoting Innovation for Youth and Communities towards Sustainable Urban Development”, funded by Fondation Botnar.

It brought together 11 local businesses offering homestays, food services and cultural experiences, all participating in “Tam Thanh Footprints”, an initiative recognized at the 2026 Community Tourism Ideas Competition in Quang Phu.

Participants received expert guidance on professional tourism management, developing locally distinctive products and improving visitor experiences. Emphasis was placed on environmental protection, waste reduction and responsible tourism.

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