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DNO - To achieve the goal of welcoming and serving over 17.3 million visitors in 2025, Da Nang’s tourism sector has been implementing many promotional activities, expanding flight connections, and renewing existing products to meet tourists' tastes.
According to Mr. Nguyen Ngoc Anh, Director of the Omega Travel Trading and Service Co., Ltd., tourists not only go sightseeing but also seek local-style experiences with strong interest in cuisine, indigenous culture, traditional craft villages, and pristine nature.
As a result, tours are increasingly focusing on the trend of personalization tailored to interests, age, and small private groups.
In addition, the municipal Department of Culture, Sports and Tourism plans to add more cultural products to serve tourists.
Included are the Da Nang Mid-Autumn Festival 2025 in Hoi An Ancient Town and neighbouring areas from October 3 - 7; celebrations commemorating the 26th anniversary of Hoi An’s recognition as a UNESCO World Cultural Heritage site (December 4, 1999 - December 4, 2025) and the 8th anniversary of the Central Vietnam's Bai Choi singing being recognized by UNESCO as an Intangible Cultural Heritage of Humanity (December 7, 2017 - December 7, 2025) in the ancient town and surrounding areas; and the 21st Hoi An - Japan Cultural Exchange in 2025 from December 26 - 28 at the An Hoi Sculpture Garden; and Christmas and New Year Festival 2026.
Most recently, the Management Board of Son Tra Peninsula and Da Nang Tourist Beaches has officially reopened three sightseeing and picnic routes: Tien Sa - Suoi Om - Ban Co Peak, Ban Co Peak - Bai Bac, and Bai Bac - Heritage Banyan Tree, in the Son Tra Peninsula after a 3-year suspension.
To attract more tourists, the Da Nang Tourism Promotion Center has signed memoranda of understanding with international online travel agencies (OTAs) to establish cooperation mechanisms.
The unit is also concentrating on building stimulus packages and preferential travel combos, as well as enhancing the visitor experience and service quality through digital experience products.
Moreover, the center is developing co-branding communication campaigns to promote Da Nang according to each tourist season. Also, it is cooperating with technology and media businesses to deploy digital marketing campaigns through Google Ads, Facebook Ads, and other social media platforms.
Notably, the local tourism sector is paying attention to improving service quality, and aligning with tourism trends in digital transformation, green tourism, and smart tourism.