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(QNO) - OCOP (One Commune One Product) items are becoming an important part of Hoi An’s tourism appeal (Quang Nam province). Traditional products like handicrafts, food, drinks, and souvenirs are popular with visitors, especially international tourists.
Visitors, especially foreigners, love exploring craft villages in Hoi An, such as Tra Que vegetable village, Thanh Ha pottery village, Kim Bong carpentry village, and Hoi An silk village.
Going to these villages, visitors can enjoy the experience and often buy handmade products as souvenirs. Reportedly, travellers are the biggest buyers of local OCOP products.
Hoi An receives nearly 5 million visitors each year. Deputy Chairman of the Hoi An People’s Committee said that tourism and OCOP products support each other. Local producers benefit from easier access to customers, while unique OCOP products help enrich the tourism experience.
Currently, there are 34 OCOP products in Hoi An. They are rated 3 to 4 stars, including fish sauce, flowers, vegetarian foods, and handicrafts. These products are promoted at events, night markets, festivals, and tourist spots across the city.
Mr. Tran Thai Do, Director of Silk Sense Hoi An River Resort, stated that combining OCOP products with tourism services creates mutual benefits. OCOP products help attract tourists, while tourism provides a wide market for these products.
According to Chairman of the Quang Nam Tourism Association Phan Xuan Thanh, OCOP products should be promoted more broadly, beyond Hoi An, through fairs and national events. This boosts both tourism and local businesses.
Deputy Chairman of the Quang Nam provincial People’s Committee Tran Anh Tuan concluded that developing OCOP products alongside craft villages is key to building sustainable, diverse, and green tourism for the future.
Source: baotintuc.vn