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(QNO) - When the sun sets on the Hoai River, the old roofs of Hoi An (Quang Nam province) whisper stories of its past golden glory and its vibrant present.
Hoi An is more than just a UNESCO-listed heritage site; it is a vibrant place where tradition and modern life coexist harmoniously.
This UNESCO heritage keeps its 17th-century layout almost unchanged, but life here continues. Locals still live, work, celebrate, and pass down traditions.
Visitors don’t just look but can take part, whether by joining a festival, tasting local food, or making lanterns.
Tourism is helping Hoi An grow in a thoughtful way. In 2023, Hội An welcomed over 4.8 million visitors. But beyond numbers, the focus is on meaningful experiences: cooking classes with locals, coracle trips in the nipa palm forest, and mindful walking with lanterns.
The local government supports eco-tourism and spreads visitors across nearby villages to protect the ancient town. At the heart of it all are the people of Hoi An. They bring tradition to life, from reviving traditional crafts to teaching culture to the next generation.
Hoi An is building a future where development and preservation go together. With support from UNESCO and local efforts, the town is becoming a model for sustainable heritage cities in Southeast Asia.
In Hoi An, every lantern, street, and smile tells a real story, one that can’t be copied, only felt.
Source: vanhoavaphattrien.vn