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DNO - The Da Nang International Fireworks Festival (DIFF) not only offers spectacular fireworks displays but also expands the visitor experience through digital technology applications.
This year, through the Sun Paradise Land app, festival-goers have the opportunity to preserve their memorable moments in a completely new way with personalized artificial intelligence (AI) features.
Accordingly, visitors can use AI to create unique e-postcards and stamps from photos taken against the dazzling backdrop of DIFF fireworks.
With just a few simple steps, moments from the event can be transformed into personalized digital keepsakes which are easily shared on social media or sent to friends and family.
According to the organizers, integrating AI-powered utilities into the digital tourism ecosystem not only increases visitor engagement but also enhances the travel experience in the city.
Instead of simply enjoying the fireworks displays during the event, attendees can preserve the emotions and prolong the memories of each night's competition through unique digital products.
The initiative is also one of the new highlights of DIFF 2026, combining modern technology with large-scale cultural and entertainment events.
The application of AI in tourism is expected to attract younger travelers and international visitors while reinforcing Da Nang’s image as a dynamic, innovative destination that embraces digital transformation.
Beyond its role as an art playground, DIFF is gradually evolving into a diverse experiential ecosystem where technology contributes to strengthening the emotional connection between visitors and the destination.
Innovations like Sun Paradise Land are considered crucial links in the strategy to elevate the tourism experience, contributing to making Da Nang become Asia’s summer hotspot.
