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DNO - The Vietnam International Travel Mart (VITM) 2026 runs from April 9 to 12 in the capital city of Ha Noi.
The event brings together over 600 tourism businesses from Vietnam and abroad in one of the country’s most significant annual industry events.
Organised by the Vietnam Tourism Association, under the theme “Digital Transformation & Green Growth - Elevating Vietnam Tourism”, the 4-day event features around 450 booths showcasing a wide range of travel products, services and destinations.
It serves as a dynamic platform for industry players to reconnect, innovate and expand partnerships in an increasingly competitive regional landscape.
The fair is projected to draw about 80,000 visitors, creating a vibrant platform for promotion and market stimulation.
VITM 2026 places a strong emphasis on business-to-business (B2B) networking, bringing together hundreds of buyers, enabling travel companies, airlines, hospitality providers and destination marketers to forge new collaborations and tap into emerging markets.
With international participation from multiple countries and territories worldwide, the event reinforces Vietnam’s position as a vibrant and welcoming destination on the global tourism map.
Visitors to the fair can explore a variety of newly launched tour packages, promotional deals and experiential travel offerings tailored to evolving traveller preferences.
From cultural and heritage tourism to eco-friendly and wellness experiences, the showcased products reflect the industry’s shift toward more sustainable and diversified growth.
In addition to exhibition activities, VITM 2026 hosts a series of specialised forums and seminars, providing valuable insights into market trends, digital transformation and sustainable tourism development.
These discussions offer stakeholders an opportunity to exchange expertise, identify opportunities and strengthen long-term cooperation.
Notably, the event continues to highlight key industry trends, including sustainable tourism, digital transformation and the diversification of source markets.
International pavilions from various countries and territories further enhance cross-border exchange, helping to promote Vietnam’s tourism image to a wider global audience.
As Vietnam’s tourism sector continues to recover and accelerate with a goal of welcoming 25 million international arrivals this year.
VITM 2026 is expected to play a pivotal role in boosting travel demand ahead of the peak summer season.
More importantly, it underscores the country’s commitment to building a resilient, forward-looking tourism industry that can compete on the international stage.