Promoting Vietnamese goods consumption through countryside markets

A rendezvous for Vietnamese goods

The periodical countryside market on every Saturday afternoon at the Dai An community-based tourism site in Phu Ninh Commune, Da Nang, which has been organized by the Women's Union chapter of Dai An Village since June 2026, has drawn large crowds of local residents and tourists to visit and shop.

Ms. Huynh Thi Luc, Head of the Women's Union chapter of Dai An Village, shared that each market session features about 10 to 15 stalls.

On sale at these booths are OCOP products such as green bean cakes and black apple snails. Also, there are rustic dishes and local delicacies, including Vietnamese fermented pork rolls (nem thit), young jackfruit salad (mit tron), steamed jackfruit (mit hong), mixed rice vermicelli (bun tron), traditional cakes, and seasonal fruits and vegetables.

Thereby, the countryside market provides a space to promote local signature products. It contributes to boosting the consumption of agricultural goods, generating livelihoods, and raising incomes for women's union members and local villagers.

Alongside, the market enhances the locality's image, creates a distinctive attraction for visitors, and fosters the growth of community-based tourism.

Since July 2026, the “Village in the City” periodic market in Hoa Xuan Ward has been organized monthly on the grounds bordered by March 29, Vu Dinh Lien, Con Dau 24, and Le Sy streets.

Each session features 25 to 30 stalls showcasing OCOP items as well as iconic traditional specialties such as folk cakes in Western Vietnam, Quang noodles, Cao Lau noddles, steamed rice cakes (banh beo), and crispy Vietnamese pancakes (banh xeo).

Mr. Ngo Thanh Thu, Deputy Director of the Hoa Xuan Ward Public Services Center, noted that across four editions, the market fair has attracted roughly 3,000 visitors, actively supporting the campaign “Vietnamese people give priority to using Vietnamese goods”.

Connecting trade exchange flows

Hoa Vang Commune, located in Da Nang’s southwestern side, serves as a vital bridge connecting the inner city and lowland areas with mountainous communes and highland areas in the city's western part.

Since June 2026, the local government has held the monthly Hoa Vang Countryside Market in the Tuy Loan Market area, Tuy Loan Dong 1 Hamlet, to stimulate trade, promote products, and facilitate the distribution of signature goods from the locality and neighboring regions.

Guided by the message of “Home-grown - Taste of the Countryside - Pure from the Roots", each edition gathers 50 to 60 vendors and producers presenting OCOP products, safe agricultural produce, local specialties, and traditional cuisine.

According to leaders of the Hoa Vang Commune People's Committee, more than 200 items have been registered for showcase and sale at the market until now. All products undergo strict traceability checks, features transparent pricing while meeting the highest food safety standards

Over five editions, the Hoa Vang Countryside Market has attracted more than 8,300 visitors. It has helped consume approximately 6.6 metric tons of various agricultural produce and food products, generating total direct revenue of over VND676 million.

Beyond routine commercial transactions, the market enables local households and cooperatives to expand distribution channels, secure business partners, and engage directly with consumers.

In addition, such market establishes an effective, regular trading channel for remote and mountainous communes, connecting supplies of farm produce and regional specialties with consumer markets and driving economic growth across the city’s western highland region.