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(QNO) - Quang Nam is taking bold steps to attract tourism investment in 2025, going beyond its world heritage advantages by actively promoting a series of key projects that promise unique, high-end experiences for visitors.
Diversifying tourism products
In 2025, Quang Nam shifts its tourism strategy to focus on diverse, high-quality experiences across multiple market segments. Key initiatives include:
Night-time tourism: Revitalizing Hoi An and coastal areas with lively nighttime activities to extend stays and increase spending.
Eco-Agri-Rural tourism: Developing eco-friendly projects that highlight natural landscapes and local culture.
Luxury resorts: Targeting high-end travellers through upscale destinations like Son Vien hot spring.
Adventure tourism: Tapping into the rugged beauty of western and southern regions for exploration and thrill-seeking experiences.
Cultural, Festival & Culinary tourism: Promoting heritage, local cuisine, and traditional crafts.
Heritage toutes: Linking major sites (e.g., Hoi An, My Son, Chu Lai) into appealing tour circuits.
Enhanced services: Improving current offerings and expanding shopping, dining, and recreation options for a more complete visitor experience.
Strategic vision
With tourism as a key priority among 277 investment projects, Quang Nam is building a vibrant investment landscape. In 2025, it targets 8.4 million visitors and VND 11,000 billion in revenue. Early 2025 saw strong growth: tourist numbers rose 10%, and revenue jumped 26%.
Key tourism projects for investment
Quang Nam is calling for investment in several strategic tourism projects, focusing on sustainability, culture, and high-end experiences, including Dong Lon ecotourism (200ha), Dong Binh ecotourism village (120ha), Thach Ban Resort (100ha), Truong Giang Riverside Ecotourism (80ha) in Duy Xuyen; O O Waterfall (100ha) in Tien Chau, Tien Phuoc; Bo Bo Hill Resort (55ha), Phu Triem Riverside Tourism (68ha) in Dien Ban; Tay Giang Ecotourism & Adventure (50ha) in Tay Giang.
For each project, local government leaders are ready to support and connect with interested investors.