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DNO - Da Nang-located Hoi An Memories Land, the first and only combined art performance and resort in Vietnam, has received two prestigious accolades at the Asia Pacific Enterprise Awards (APEA) 2025 - Inspirational Brand and Master Entrepreneur for its CEO.
As recently reported on its official fanpage, Hoi An Memories Land has been recognised as the Asia’s Inspirational Brand in Hospitality, F&B and Tourism at APEA 2025.
This prestigious honour celebrates its pioneering contribution to shaping Vietnam’s cultural tourism model - where culture, history, and art harmoniously intertwine with world-class hospitality standards, creating a sustainable and inspiring destination that bridges tradition and modernity.
Blending art, heritage, and hospitality, Hoi An Memories Land has emerged as a pioneer in creative tourism, transforming the timeless charm of the ancient town of Hoi An into a world-class cultural destination.
The project is celebrated for its dedication to preserving Vietnamese heritage while introducing modern entertainment experiences that resonate with global audiences.
At the heart of this success is its signature performance, “Ky uc Hoi An” (Hoi An Memories) - a spectacular 60-minute open-air show staged on an island in the middle of the Thu Bon River. Using light, music, and movement, the production vividly recreates 400 years of Hoi An’s history.
The Master Entrepreneur Award – Outstanding Leader in Hospitality, F&B, and Tourism went to CEO Than Thi Thu Huyen, a visionary entrepreneur whose leadership has driven Hoi An Memories Land’s impressive growth.
Under her direction, Hoi An Memories Land has redefined the intersection of tourism and the arts, offering visitors not just accommodation but an immersive journey through Vietnamese culture and storytelling.
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The dual win at APEA 2025 highlights the destination’s innovative spirit, sustainable approach, and growing influence in the region’s hospitality landscape - reaffirming Vietnam’s rising stature as a leader in cultural tourism and creative enterprise.
Organised by Enterprise Asia, the APEA is one of the region’s most respected business awards programmes, honouring outstanding enterprises and visionary leaders across Asia-Pacific for excellence in management, innovation, and sustainable development.
