Da Nang works to enhance multi-value for OCOP products

According to the municipal Department of Agriculture and Environment, the OCOP program has been implemented in a focused and key direction, contributing to the development of agricultural and rural economy and the city’s signature and specialty products.

As of August 2025, the city had 552 OCOP-certified products rated three stars or higher, including 2 five-star, 95 four-star, and 453 three-star products.

Also, a total of 381 entities are participating in the program, of which production and business households account for 55.9%, cooperatives and cooperative groups 25.5%, and small and medium-sized enterprises 18.6%.

OCOP products include agricultural products, typical goods of each locality, craft village products, and export products.

However, the development trend is not completely commensurate with the space and potential of the newly-merged city. Production is still small-scale, mainly at the household scale, whilst deep processing capacity is still limited and innovation has yet to become a driving force for OCOP.

Therefore, the city plans to shift the OCOP program toward digitalization and multi-sector integration.

In the immediate future, it will lay an emphasize on deploying a digital platform for OCOP management integrating QR codes, digital maps and virtual/augmented reality (VR/AR) to introduce products. Also, a model of "OCOP Creative Commune" associated with tourism, culture and community experiences will be piloted.

At the same time, the city will boost cross-border e-commerce promotion through e-commerce platforms, and the development of 5-star and potential 5-star OCOP products linked to key industries,. It will also embrace green, circular, and multi-value economic models to enhance competitiveness at home and abroad.