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DNO - In the era of digital transformation, women in Da Nang are increasingly embracing technology to shape new opportunities in tourism.
With their strengths in storytelling, communication, and community connection, many women have become inspiring “destination ambassadors,” promoting sustainable tourism while preserving the cultural identity of their communities.
Growing up in the riverside village of Cam Nam in Hoi An, Da Nang Tran Thi Dieu Hong founded True Hoi An Tours to connect local artisans and families, creating authentic journeys that immerse visitors in the rhythm of village life.
Travellers can meet organic farmers, listen to artisans who carefully preserve traditional crafts, and learn from fishermen whose lives follow the tides. These experiences invite visitors to participate, understand and appreciate the local way of life.
Through digital platforms and social media, Hong shares stories of these experiences with a global audience. True Hoi An Tours has received strong reviews on Tripadvisor, demonstrating how technology can amplify genuine cultural narratives.
In a similar vein, Pham Thi Cong returned to her hometown in Kim Bong craft village to revive her family’s mat-weaving craft. Through hands-on workshops, visitors not only observe but also create their own woven products, turning cultural heritage into a meaningful, interactive experience.
From the early days of relying solely on word-of-mouth and personal trust in tourism, Cong has gradually embraced the digital environment. Through online platforms and social media, traditional stories are now shared in a more modern and accessible language.
Visitors can easily discover local experiences, register for hands-on workshops, order handcrafted products, and even connect directly with artisans before arriving.
According to Ms. Bui Thi Huyen, the CEO of Local Life Technology Co., Ltd., who supports sustainable local tourism projects and products (in Vietnam and several Asian countries), on the Local Life Asia platform, women account for 45% of active users and have an advantage in creating engaging content.
“Women tend to listen, adapt, and understand societal needs better than men. They are also closely connected to traditional values such as cuisine, clothing, and festivals.
Because of this, they can create strong emotional connections that make tourists feel like they are part of a community, thereby encouraging greater awareness of preserving and promoting local culture which lies at the heart of sustainability”, Ms. Huyen remarked.
It is necessary to continue supporting and empowering women in general, and those working in the tourism industry in particular, to develop themselves and improve their digital skills. This helps women overcome common barriers when starting independent businesses, such as limited time, financial constraints, sales skills, and access to broader markets.
With the right support and opportunities, women can fully leverage their strengths, build confidence, strengthen leadership skills, and actively engage in green and community-based tourism initiatives.