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DNO - Digital technology and new artistic platforms are creating fresh opportunities for Da Nang’s traditional craft villages, transforming cultural heritage into creative products while connecting artisans with wider markets and visitors.
Bringing traditional crafts into the digital age
For more than a decade, artisan Le Van Hoa has devoted himself to collecting tools and artifacts associated with Non Nuoc stone carving, one of Da Nang’s longstanding traditional crafts.
As Director of the Non Nuoc - Ngu Hanh Son Stone Carving Heritage Museum, he has built a collection of more than 300 artifacts, showcasing the history and evolution of the craft.
From chisels and carving tools to works produced by generations of artisans, each item tells a story of craftsmanship, artistic expression and local life.
The collection demonstrates how traditional crafts can serve as valuable resources for exhibitions, education, creative design and digital cultural content.
Digitizing these artifacts, techniques and artisans’ stories through photographs, videos, 3D models and virtual reality experiences could bring Non Nuoc stone carving to audiences far beyond the village.
Such resources could also inspire digital exhibitions, documentary films, tourism promotion and interactive visitor experiences.
The craft has already evolved through the adoption of modern machinery alongside traditional techniques, improving productivity and diversifying its products.
However, deeper participation in the cultural and creative industries requires more than technological upgrades in production. Craft villages need to move beyond manufacturing towards creativity, brand development and the effective promotion of their artistic value.
Traditional artisans also have opportunities to contribute to the performing arts through the production of costumes, musical instruments, stage props and decorative items for theaters, festivals and cultural tourism programs.
According to Meritorious Artist Tran Ngoc Tuan, Chairman of the Da Nang Association of Stage Artists, performing arts have considerable potential to develop as part of the cultural industries in connection with tourism.
He proposed organizing an annual Da Nang Theatre Week and encouraging the use of 3D technology, projection mapping and virtual reality in stage production and promotion.
Combining live performances with traditional crafts, costume design, music and modern stage technology could create fresh cultural experiences.
These technologies can also bring heritage stories to life through more engaging visual and audio presentations, particularly for international visitors and younger audiences.
At the 2026 Hoi An Creativity Week, a digital map of artistic and creative spaces was introduced on a trial basis. By scanning QR codes, users can explore locations across Hoi An, as well as Tan Hiep Commune.
The event also featured the “Craft Villages Go Digital” training series, helping artisans, business households and young people use photography, video and digital tools to introduce their products to wider audiences.
Turning heritage into an economic resource Da Nang is also incorporating craft preservation and innovation into its development strategy. Under Plan No. 185/KH-UBND dated April 17, 2026, the city has outlined a range of initiatives linking traditional craft villages with creativity, technology and market development.
In 2027, the city plans to digitize craft village models associated with tourism and develop a virtual and augmented reality-based platform to promote handicraft products.
Other priorities include developing mechanisms to preserve traditional crafts, particularly bamboo and wood handicrafts, and promoting green production brands for craft villages.
To translate these policies into practical results, the city needs to identify crafts with strong potential to participate in the creative economy rather than provide broad-based support without clear market opportunities.
Non Nuoc stone carving, developing contemporary designs inspired by Co Tu brocade, and connecting artisans with artistic performances, exhibitions and cultural events.
For visitors, these developments promise new ways to discover Da Nang’s cultural identity, from exploring traditional workshops and meeting skilled artisans to experiencing heritage through contemporary art and digital technology.
By combining craftsmanship, innovation and creative collaboration, Da Nang’s traditional craft villages can preserve their cultural legacy and become dynamic contributors to the city’s growing cultural and creative industries.