Da Nang tourism festival records 7,000 business connections

Held at the Ariyana Convention Centre in Da Nang, the event attracted more than 300 tourism service providers, 150 international buyers, 400 domestic buyers and over 1,500 delegates and visitors.

Standing Vice Chairman of the Da Nang People’s Committee Ho Ky Minh attended the opening ceremony. Under the theme “Connecting Partners - Creating the Future”, DITF 2026 featured a program combining tourism product showcases, thematic seminars, familiarization trips and direct business-matching sessions.

The format aimed to help businesses identify potential partners, explore new markets, and develop practical cooperation opportunities.

Delivering a speech at the event, Standing Vice Chairman Ho Ky Minh praised the Vietnam Tourism Association, organizers, and the business community for their efforts to sustain and expand the fair through its three editions.

He emphasized Da Nang’s commitment to developing a high-quality tourism sector with stronger international competitiveness and greater economic value.

The city is shifting its focus from visitor numbers alone towards improving the overall travel experience, encouraging longer stays, increasing visitor spending and attracting repeat visits.

Achieving these goals will require closer collaboration with airlines, tour operators, investors, digital tourism platforms and other domestic and international partners.

Da Nang also pledged to listen to businesses, strengthen connections and create favorable conditions for cooperation. By working with partners to develop tourism products and expand distribution channels, the city aims to enhance its appeal to international travelers and build a more sustainable tourism economy.

Ms. Cao Thi Ngoc Lan, Standing Vice Chairwoman of the Vietnam Tourism Association (VITA), highlighted the fair’s role in strengthening links between Vietnamese tourism businesses and partners at home and abroad.

Maintaining an annual business platform could help companies access new markets, promote cooperation between localities and connect Vietnam’s tourism offerings with international distribution networks. VITA reaffirmed its commitment to supporting businesses in market development and expanding effective cooperation models.

With thousands of business connections generated, DITF 2026 provides a platform for tourism stakeholders to exchange ideas, explore commercial opportunities and build partnerships.

The event also reinforces Da Nang’s ambition to position itself as a competitive destination for international visitors while encouraging higher-value, experience-led tourism.