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DNO - Tourism has been identified as one of Da Nang’s spearhead economic sectors. This necessitates the city’s development of new, attractive, and distinctive tourism products closely linked with vibrant cultural and sporting activities.
Diversifying tourism products
In 2026, the city's culture, sports, and tourism sector aims to serve an estimated 19.1 million guests at accommodation establishments, a 10.5% year-on-year increase. Of these, international guests are projected at 8.7 million, up 13.7%, whilst domestic visitors are expected to reach 10.4 million, up 8%. Revenue from accommodation, food services and travel is targeted at around VND 70 trillion, a rise of more than 15%.
According to Mr. Nguyen Vinh Tran, General Director of Nam Hoi An Development Co., Ltd. (HOIANA), expanding tourism and commercial service areas, especially duty-free shopping models, will play a crucial role in increasing tourist spending, extending their length of stay, and improving overall economic efficiency.
Duty-free shops, he noted, are not only commercial components but also attractive tourism products that help enhance Da Nang’s competitiveness and appeal.
Sharing the same view, Mr. Dinh Ba Thanh, General Director of DatViet VAC Group Holdings, emphasized the need for Da Nang to further promote its cultural industry. With its rare advantages as a coastal city and a creative tourism hub with diverse terrain, Da Nang should position itself as a global center for culture and entertainment in order to attract high-quality visitor flows.
Strengthening product linkages
According to Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, the local tourism sector affirms its leading position nationwide with impressive figures. In particular, the city attracted 7.6 million international visitors, maintaining global connectivity with an average of 140 flights per day, operating 25 international routes, and hosting 36 airlines.
Da Nang currently leads the country in the number of five-star hotel rooms. Based on that, Da Nang has sufficient conditions to position itself as a leading Asian hub for resort tourism, entertainment and culture.
Ms. Truong Thi Hong Hanh, Director of the municipal Department of Culture, Sports and Tourism, said that the department continued to advise the city on removing bottlenecks and implementing key projects for tourism development.
She added that great efforts will be made to improve the quality of cultural heritage tourism products and investing in attractive and distinctive tourism products at key destinations such as Hoi An Ancient Town, the My Son Sanctuary, and the Cu Lao Cham World Biosphere Reserve, thereby reinforcing the brand "One Green Destination - Three World-Class Experiences".
In addition, the city will organize signature tourism events and festivals linked with destination promotion to attract visitors. It will also develop new large-scale, internationally oriented integrated art programs, while upgrading and strengthening the brands of existing productions such as the live performance Memories of Hoi An.
At the same time, accommodation providers and tourist sites will be supported in refreshing products and expanding recreational, entertainment and service activities to enhance visitor experiences.