.jpg "Da Nang Tourism promotes “Touch the original” at VITM 2026")
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DNO - Da Nang is reimagining how destinations are experienced and shared through its “100 Touchpoints” initiative.
This is a community-driven campaign that invites travelers and locals alike to capture the city not just through places, but through meaningful moments and personal stories.
Redefining what makes journey memorable
The Da Nang Department of Culture, Sports and Tourism has officially launched the “100 Touchpoints of Da Nang 2026” initiative, inviting residents, tourists, businesses and content creators to propose and vote for memorable moments that capture the spirit of the destination.
The programme reflects a broader effort, initiated in late March 2026, to modernize tourism promotion through storytelling rooted in authentic experiences.
Rather than focusing solely on landmarks, the concept of “touchpoints” embraces a wider spectrum of encounters, from natural landscapes and culinary discoveries to everyday interactions and fleeting emotions.
These are the moments that leave a lasting impression, even if they are not traditionally recognised as tourist attractions.
Participants can submit and vote for entries via an online platform, contributing stories that highlight what makes Da Nang distinctive.
The initiative categorizes submissions into 6 groups: cultural identity, gastronomy, nature and outdoor exploration, wellness and relaxation, events and memorable moments, and daily life experiences.
Together, these categories aim to capture the full range of how visitors engage with the city.
Minh Tuan, a visitor from the southern hub of Ho Chi Minh City, said the model allows each journey to “have its own voice”, rather than being guided solely by pre-existing recommendations.
Meanwhile, Yuki Tanaka, a traveller from Japan, noted that simple, everyday experiences, such as enjoying local dishes or chatting with residents, often become the most memorable aspects of a trip.
Community-driven model for tourism storytelling
The programme will unfold in three phases. From April 2026, submissions are being collected online.
Community voting will take place from May to June, followed by the announcement of “100 selected touchpoints” in July.
Notably, the initiative does not rank entries but instead highlights those that resonate most strongly with the public.
Officials say the goal is not only to promote tourism but also to build a dynamic “experience ecosystem” driven by community participation.
By placing individuals at the centre of storytelling, Da Nang hopes to identify and amplify the values that genuinely matter to visitors.
The community plays a crucial role in defining and validating these touchpoints.
Social recognition helps filter and elevate the most meaningful impressions of the city.
Cao Tri Dung, the Chairman of the Da Nang Tourism Association, added the emotion-based criteria represent a fresh approach that aligns well with digital-era audiences, particularly younger travelers.
By focusing on “original” experiences, the initiative seeks to bridge past and present, tradition and innovation.
In doing so, Da Nang is positioning itself not just as a destination, but as a place defined by personal, diverse and deeply human stories.