Da Nang International Tourism Fair 2025: Connecting and breaking through

The highlight of the event was the B2B Buyers Meet Sellers space, one of the largest tourism trade networking events in Vietnam, with nearly 5,000 business appointments between Vietnamese and foreign travel enterprises.

Feadrizal from MalayViet Co. (Malaysia), said Vietnamese destinations, especially Da Nang, are gaining popularity among Malaysian tourists.

Meanwhile, Director of Visit Indochina Nguyen Son Thuy noted the growing focus on niche markets like Halal tourism and expanding cooperation with partners from the Middle East, Dubai, and Turkey.

According to Vu The Binh, Chairman of the Vietnam Tourism Association, the fair reflects the industry’s determination to achieve the government’s target of 25 million international arrivals by 2025, while reinforcing Da Nang’s role as a key tourism gateway for Central Vietnam.

Da Nang International Tourism Festival not only connects global markets but also promotes local products.

Deputy Director of Da Nang’s Department of Culture, Sports and Tourism Tan Van Vuong said the event, now in its second year, is an important platform to strengthen the city’s image as a centre for tourism, conferences, and events. It also builds long-term partnerships between Da Nang businesses and global travel companies, sharing visitor markets and promoting sustainable development.

This year’s fair, organised by the Da Nang Tourism Association in cooperation with HorecFex Vietnam, welcomed over 400 sellers and 120 international buyers from key markets including South Korea, Japan, China, Russia, India, and CIS countries, along with 180 domestic agencies.

Alongside the exhibition, thematic workshops and discussions were held on tourism development strategies, market expansion, and product innovation. On October 17, the event continued with sessions on attracting Russian and CIS tourists and shaping Da Nang’s tourism direction for the new phase.