.jpg "Da Nang eyes becoming regional cruise tourism hub")
Gửi bình luận
DNO - Da Nang, one of Vietnam’s leading tourism hubs, is taking another step toward enhancing its global image with the launch of the “Da Nang SMILE” tourism culture criteria, a citywide initiative to promote friendliness, professionalism and respect in every visitor interaction.
Under the plan recently issued by the Da Nang People’s Committee, the programme targets both local residents and tourism businesses, as well as domestic and international travellers. It aims to make cultural behaviour and warm hospitality defining features of the city’s tourism identity.
The Department of Culture, Sports and Tourism will coordinate communication campaigns, training sessions, and promotional activities to bring the “Da Nang SMILE” message to life.
Videos, leaflets, posters and digital clips will be displayed at airports, hotels, tourist attractions and on transport vehicles.
Media outlets will join the effort through regular features and reports highlighting Da Nang’s signature friendliness and cultural hospitality.
.png)
The plan also calls for citywide cooperation. The municipal Department of Education will integrate the “Da Nang SMILE” values into school programmes; the Police Department will ensure safety and address violations affecting the tourism environment; and the Department of Foreign Affairs will promote the campaign across international markets.
With the message “Da Nang SMILE -The Smile of Da Nang", the initiative seeks to create a positive behavioral shift among locals and visitors alike, turning Da Nang into not just a place to visit, but a place to remember.
As the city continues to rise as a top travel destination in Vietnam, “Da Nang SMILE” represents its commitment to sustainable, people-centered tourism where every smile reflects the charm, warmth, and pride of its people.