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DNO - Da Nang has been promoting the application of technology at festivals and events, aimed at boosting destination marketing and enhancing the connectivity and interaction with tourists.
Technology enhances visitors’ experience at Da Nang Food Tour
At the Da Nang Food Tour, the city’s tourism sector has collaborated with many service providers and digital platforms in hopes of creating more convenient ways for tourists to enhance their experience.
Specifically, a digital food map of Da Nang tourism has been launched by the city's tourism industry and the supplier ShopeeFood. This aims to enable visitors to search for, explore, and access local culinary experiences through digital platforms.
Another notable feature of the Da Nang Food Tour 2026 is the integration of cashless payment systems and green transportation solutions into the visitor experience.
The move reflects the festival’s ambition not only to promote cuisine but also to pilot a smart tourism model associated with digital transformation and sustainable development.
The combination of digital technology and traditional cuisine demonstrates an investment strategy aligned with new consumer trends, particularly among younger generations, while also accelerating the tourism sector’s digital transformation.
The initiative helps spread the culinary values of Da Nang and supports Da Nang’s vision of becoming a smart and culturally distinctive destination.
Diverse digital applications
To date, the city's tourism industry has developed a multi-platform digital tourism ecosystem serving destination promotion, visitor outreach, guidance, and tourist support.
Platforms currently operated by the Da Nang Tourism Promotion Center include the Danang FantastiCity tourism portal, thematic microsites, the Danang FantastiCity mobile app on Android and iOS, the VR360 platform “One Touch to Da Nang”, and a multi-platform digital communications system across Facebook, Instagram, TikTok, LinkedIn, Naver Blog, Xiaohongshu, and other channels.
Da Nang's tourism industry has also partnered with several online travel agency (OTA) platforms, especially major platforms such as Booking.com, Agoda, Traveloka, Klook, and Trip.com… to promote destinations, organize digital communication networks, and connect tourism product and service experiences.
These technology platforms and convenience-oriented applications, especially those supporting payment, ordering, and product selection, are part of a selected service ecosystem, aiming to help tourists easily explore and experience destinations in Da Nang conveniently and seamlessly.
Digital applications have proven especially effective in the travel sector, helping connect service providers while clearly categorizing products and services for users to choose from.
Together, they contribute to creating an increasingly user-friendly and efficient digital environment for tourism and local cultural activities.
The local tourism industry is also collaborating with several technology companies and AI applications to develop AI-powered tourism maps, invest in Customer Data Platforms (CDP), and deploy AI chatbots to provide travel information and itinerary suggestions.
The Da Nang Tourism Promotion Center is additionally utilizing data tools such as Google Analytics 4 (GA4), OpenAI platforms, and chatbot systems to serve user data analysis needs, destination marketing strategies, and tourist support activities.