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DNO - The trend of “slow travel” and deeper, more immersive experiences is gaining popularity among global travelers. Da Nang has already built a strong brand and has ample room to adapt to this evolving demand.
Hoi An's "slow travel" brand
Guruwalk, a global travel platform, has recently named Hoi An among the "Top 100 Best Cities for Exploring on Foot in 2026".
The ranking is based on hundreds of thousands of real-life experience reviews from tourists participating in walking tours worldwide, combining visitor numbers and satisfaction levels.
Also in April, travel platform Agoda placed Hoi An at the top of its list of Asian destinations best suited to the "slow travel" trend.
According to Agoda, slow travel is becoming a popular choice for many travelers as they step away from packed schedules in search of more meaningful experiences, deeper connections with local culture, cuisine and daily life.
Instead of rushing to “tick off” attractions, travelers now take the time to feel the atmosphere, the rhythm of life, and the people at each destination.
It's no coincidence that Hoi An is highly recognized by international travel organizations as a leading slow travel destination and an ideal walking city.
Its compact urban structure, pedestrian-friendly spaces, and rich cultural depth create a distinctive experience that is rarely found elsewhere.
Visitors to Hoi An are not separated from local life but blend into it naturally. Short streets arranged in a grid unfold into layers of interconnected spaces, where every step seems to touch the ancient town’s memory.
In Hoi An, "slow travel" allows visitors to discover the unique, unhurried pace of life. Experiences such as "zero-waste meals", "a day as a farmer" or "cooking classes" all share a common trait: they are never rushed.
According to a representative from Intrepid Travel Vietnam Co., Ltd., Hoi An remains a favorite destination among European, American, and Australian travelers.
Rather than following tight schedules, visitors from these markets prioritize green tourism, authentic cultural experiences and responsible travel practices.
In particular, longer stays of three to five days are becoming popular, allowing travelers to leisurely explore attractive values from local communities.
Ample room for growth
In addition to Hoi An, many areas across the city have great potential to attract visitors seeking slow travel experiences.
For example, the My Son Sanctuary has long been a favorite destination among travelers who prefer a slow lifestyle and are passionate about contemplating the history of the region.
The My Son World Cultural Heritage Management Board announced that it plans to develop new tourism products, including panoramic views of My Son from Banh My Hill, Cham folk singing at the slope of Tower H, and hands-on experiences such as herbal foot baths, traditional Cham pottery making, conical hat crafting, and Cham brocade weaving.
This series of experiences is expected to help tourists better understand the once flourishing civilization.
According to tourism experts, a long-term tourism plan is urgently needed for the two island communes of Tan Hiep and Tam Hai, as well as Cu Lao Cham. The purpose is to give visitors the chance to fully immerse themselves in the authentic charm of the city’s coastal life.