Da Nang continues to gain momentum on the international tourism map

According to Agoda, Vietnam ranked fourth among the most-searched Asian destinations by European travellers in summer 2026, moving up one place from the same period in 2025.

Notably, Da Nang remained among the most-searched destinations in Vietnam by European travellers for the second consecutive year. The result highlights the city's appeal to long-haul international visitors, particularly those seeking a combination of leisure and experiential travel.

Its beaches, natural landscapes, diverse attractions, heritage sites, cuisine, and entertainment activities enable Da Nang to cater to a wide range of interests within a single trip.

Meanwhile, the city's growing cooperation with airlines, travel companies, online travel platforms, and international partners has helped expand its reach across various markets.

In the Russian market, Yandex data showed that interest in travel to Vietnam increased by 91% in the first six months of 2026 compared with the same period in 2025.

Searches for Da Nang rose by 281%, placing the city among the fastest-growing destinations tracked in Vietnam. Since April 2026, Da Nang has consistently ranked among the leading destinations in terms of travel-related searches, maintaining a particularly strong position in June.

Notably, searches specifically related to tourism activities in Da Nang increased by 413%, accounting for around 12% of total travel-related searches for Vietnam on Yandex during the first half of the year. Hotel bookings in Da Nang through Yandex Travel also rose by 155% year on year, while bookings in the second quarter increased by 42% compared to the first quarter.

These figures indicate that interest in Da Nang is increasingly translating from searches and awareness into actual decisions to visit and book travel services. This provides a basis for the city to further innovate its tourism promotion efforts by targeting the right markets, visitor segments and travel periods.

According to the Da Nang Tourism Promotion Centre, the city is strengthening cooperation with online travel platforms, expanding the promotion of tourism products and connecting with travellers in key and emerging markets.

Agoda continues to promote Da Nang through multilingual content in Vietnam, Thailand, Japan, the Republic of Korea, India and other international markets, highlighting the city's beaches, resorts, nature, culture, cuisine and destination experiences.

Providing information about Da Nang directly on platforms that travellers use to search for and book services is expected to enhance the city's reach among international visitors while creating more effective connections between travellers and local accommodation providers, attractions and tourism products.