.jpg "Indian couple kicks off Da Nang’s wedding tourism season 2026")
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DNO - Under the theme “Return to Origin”, Da Nang’s 2026 tourism stimulus program has been recently unveiled as an invitation for visitors to step away from the rush of modern life and return to authentic emotions rooted in nature, culture, community and local people.
Returning to original values
As global tourism continues to shift strongly from sightseeing to deeper, more personalized and emotion-driven experiences, Da Nang has chosen a new approach for its 2026 stimulus program.
Instead of pursuing mass-produced products, the city’s tourism industry focuses on “original values”, considering authenticity as the foundation for differentiation, sustainability and alignment with the identity of a coastal - heritage - eco-oriented city that is reshaping its tourism development space.
Accordingly, the program features five experiential journeys, described as five “touchpoints”: “Touching Heritage” - Where craft villages tell stories; “Touching Tranquility” - Where healing energy flows; “Touching Primal Nature” - Where nature connects; “Touching Memorable Moments” - Where events create memories; and “Touching Flavors” - Where cuisine awakens the senses.
The program will be rolled out across four key phases in 2026. Specifically, from February - April, Da Nang will launch and intensify communications for craft village tourism products and energy-healing tourism.
In May and June, summer stimulus activities will be combined with festivals, cuisine and major events such as the Da Nang Food Tour, the Enjoy Da Nang Festival and the Da Nang International Fireworks Festival (DIFF).
Between July and September, the great emphasis will be on wellness care, herbal products and community-based cultural tourism, linked with the Ngoc Linh Ginseng and International Medicinal Herbs Festival.
During the October - December period, the city will stimulate culinary, cultural, resort and wellness tourism, culminating in celebrations welcoming the New Year 2027.
Notable highlights
According to the Da Nang Tourism Promotion Center, a major highlight of the program is the large-scale gift and prize system, with over 25,000 incentives for visitors.
These offers are not separate from the experiential products but are designed to be closely linked to the actual itinerary, from accommodation, entertainment, and dining to healthcare.
In addition, high-value prizes such as round-trip air tickets, all-inclusive tour packages and premium resort-experience combos will contribute to further enhancing the program’s appeal, especially for high-spending visitors and repeat travelers.
Lucky draws and prize raffles will be organized flexibly both online and offline, including at events and at Da Nang International Airport, creating continuous engagement throughout the program’s implementation.
Moreover, the program “I Love Da Nang”, which targets international visitors who have previously visited the city since 2020 and encourages them to return in 2026, will continue to be maintained.
Notably, 2026 marks the first time Da Nang introduces incentive mechanisms for tourism content creators participating in the “Return to Origin” program.
Accordingly, when joining any journey, content creators will have opportunities to receive the exclusive “Discovered by You” badge, recognizing them as the first individuals to explore and introduce new destinations, products or services.
Additionally, they will have the chance to win cash and in-kind prizes totaling up to US$ 1,000 for the most outstanding content, along with improved rankings and benefits on digital tourism platforms and expanded opportunities for collaboration in subsequent campaigns.
