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DNO – Given its world-class resorts, stunning coastal scenery and other advantages, Da Nang, Vietnam is positioning itself as one of Asia’s leading luxury wedding destinations.
The city is drawing the attention of elite couples on the globe, particularly from India’s booming wedding tourism market.
Effective incentives to boost “wedding tourism”
As reported, in the 2024 - 2025 period, Da Nang has launched a pilot programme aimed at attracting high-spending wedding travellers.
Couples who host weddings or anniversaries in the city can receive exclusive incentives such as a complimentary honeymoon night at a five-star hotel, traditional Vietnamese art performances during the ceremony, flycam video services and cyclo city tours.
The city also offers assistance with customs procedures for imported wedding materials and free passes to major attractions, ensuring a seamless and memorable celebration experience.
Thanks to the above-mentioned attractive offers, Da Nang has hosted more than 10 international weddings, including 4 large-scale Indian weddings with up to 1,200 guests each, showing off its growing appeal as a high-end event destination.
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Global spotlight from India’s luxury market
According to Kenny Lee Kim Yew, the Director Of Sales & Marketing at Sheraton Grand Danang Resort and Convention Centre, ultra-wealthy clients seek exclusivity, authenticity and cultural depth.
“For a billionaire couple earlier this year, we created a bespoke celebration with private beachfront venues, local cultural experiences, and meticulous service standards”, said Kenny Lee Kim Yew.
At the Hyatt Regency Danang Resort, Heekyung Chung, CHBA, the Executive Assistant Manager - Sales and Marketing, shared that a 50-member Indian famtrip of top wedding planners recently visited to explore local offerings.
“They were impressed by our private beachfront lawns, flexible ballrooms, and staff who understand Indian traditions,” she said, noting that cuisine was one of the highlights most praised by the delegation.
The famtrip, organized by Anex Vietnam, Inventum Global, and the Da Nang Department of Culture, Sports and Tourism, also visited major venues including InterContinental Danang Sun Peninsula Resort, Furama Danang, Wyndham Hoian Royal Beachfront Resort, and Vinpearl Resort & Golf Nam Hoi An.
The famtrip, organized by Anex Vietnam, Inventum Global, and the Da Nang Department of Culture, Sports and Tourism, also visited major venues including InterContinental Danang Sun Peninsula Resort, Furama Danang, Wyndham Hoian Royal Beachfront Resort, and Vinpearl Resort & Golf Nam Hoi An.
As assessed by Murad Enver, the Director of Sales and Marketing at Inventum Global, Da Nang’s luxury beachfront hotels provide the perfect setting for iconic Indian wedding rituals such as Mehndi, Sangeet, Baraat and the main ceremony.
“Indian partners plan to continue promoting Da Nang as a premier wedding destination, bringing ultra-rich couples to host their celebrations in the city”, he affirmed.