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DNO - Simplifying entry procedures and expanding the list of countries exempt from visas or eligible for easy visa issuance not only saves time and costs, but also creates a significantly more convenient experience for travellers.
Visa exemption and e-visa policies are significantly boosting Viet Nam’s appeal for international tourists, particularly from Europe, as the country embraces a more accessible travel experience.
Simplifying entry procedures and expanding the list of countries exempt from visas or eligible for easy visa issuance not only saves time and costs, but also creates a significantly more convenient experience for travellers.
The 45-day visa exemption policy for citizens of Poland, the Czech Republic and Switzerland, effective from this March, has resulted in positive signals for Viet Nam’s tourism industry. According to data from the online travel platform Agoda, searches for accommodations in Viet Nam from these markets have surged after the implementation of the temporary visa exemption policy.
Specifically, searches from Poland increased by 306 per cent, from the Czech Republic by 155 per cent and from Switzerland by 68 per cent compared to the same period in 2024.
The most sought-after destinations include Da Nang, HCM City, Ha Noi, Phu Quoc and Nha Trang – cities renowned for their rich tourism ecosystems, diverse accommodation options and vibrant recreational activities.
To capitalise on the wave of new tourists, Agoda is implementing various promotions for accommodation, flights and entertainment targeted at European travellers.
Many travel companies have also capitalised on this trend by upgrading their tourism products to target high-spending segments. Products such as golf tourism, cruise travel, wellness retreats and adventure tourism are being emphasised to meet the increasingly diverse and demanding needs of European travellers.
According to experts, Viet Nam is emerging as a highly promising destination in Asia for European travellers, thanks to its rich natural resources, appealing cuisine, friendly people and timely open-door policies.
The visa exemption policy not only contributes to the growth of tourist numbers from key markets, but also paves the way for the country to penetrate deeper into the international market.
Viet Nam aims to welcome 22 to 23 million international visitors this year. Thanks to positive signals thus far, experts believe that this goal is entirely feasible. Achieving it would position the country as one of the top destinations in Asia for European travellers in the next few years.