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DNO - Canadian arrivals in Vietnam rose 27.6% in the first six months of 2026, highlighting growing interest from a market located half a world away.
As reported by Statistics Canada, Canadians made 4.6 million trips to countries outside the United States in the first quarter of 2026, up 6.2% year on year. Spending on these trips reached C$10.1 billion, while the average stay was 13.3 nights.
A 2026 travel trends survey by Travelsavers Canada found growing interest in bucket-list trips, personalised experiences, authentic travel, homestays and community-based accommodation, as well as destinations beyond the usual tourist routes. Vietnam was also highlighted among emerging destinations attracting attention from Canadian travel professionals.
These preferences align closely with Vietnam’s strengths. From ancient towns and traditional craft villages to street food, river journeys, community-based experiences and multi-destination itineraries, Vietnam can offer travellers multiple layers of discovery within a single trip.
Heritage, cuisine, landscapes, local markets, performances, crafts and everyday life can come together to create a longer, more immersive journey.
For Canadian visitors travelling halfway around the world, this diversity gives Vietnam an opportunity to turn distance into deeper experiences and longer stays.
According to Vietnam News Agency, the story of Nancy and Marc, a Canadian couple who travelled to Vietnam in early 2026, offers a telling example. They had initially planned to spend just three nights in Hoi An, part of Da Nang.
After exploring the ancient town, countryside, local markets, cooking classes, beaches and the area’s slower pace of life, they eventually extended their stay to 12 nights.
What kept them there was not a single attraction, but the variety of experiences packed into one destination. In Hoi An alone, the couple discovered moss-covered old houses, cafés, craft shops, rice fields, local markets, river boat trips and cooking classes.
For Marc, the town’s tailor shops and leather workshops made the journey particularly memorable. Their experience points to a broader opportunity in the Canadian market: the more layers of experience a destination can offer, the greater its potential to extend a traveller’s stay.
We had planned to stay in Hoi An for just three nights over the weekend. But after three days, we found ourselves reluctant to leave. We booked another hotel outside the ancient town so we could stay longer. We wanted to experience Hoi An slowly and more deeply.
Hoi An is a UNESCO-recognised heritage site. To us, it feels like another world: an open-air museum of weathered yellow houses, colourful lanterns, charming cafés and traditional craft shops. At night, the river glows with lights, while wooden boats and floating lanterns create a romantic, almost dreamlike scene.
Nancy and Marc said on their YouTube channel.
Vietnam is gaining a stronger foothold in the Canadian travel market, with increasingly long itineraries showing that the country can meet the needs of travellers willing to cross half the world for a meaningful journey.
Air Canada Vacations currently offers “The Best of Vietnam”, a 13-day itinerary connecting Ha Noi, Ha Long Bay, Hoi An and Ho Chi Minh City through a combination of culture, cuisine and landscapes.
Other tour operators serving Canadian travellers offer around 12-night Vietnam-Cambodia journeys, as well as 12-day Vietnam tours linking Ha Noi, Ha Long Bay, Da Nang, Hoi An, Ho Chi Minh City and the Mekong Delta.
The emergence of such extended itineraries suggests that Vietnam has the depth to support long-haul travel. The greater opportunity, however, lies not simply in adding more destinations, but in making the entire journey richer, smoother and more rewarding.
Vietnam’s appeal in Canada was also highlighted at the Travel and Vacation Show in Ottawa in 2025.
According to a representative of Trip Connoisseurs, Vietnam frequently ranks second among the company’s Asian destinations, after Japan.
The company sends around 800 to 1,000 travellers to Vietnam each year and is developing tailor-made itineraries combining destinations such as Hoi An and Sa Pa with experiences suited to different traveller interests.
