Vietnam tourism gains ground in digital space

It was surpassed only by Thailand and ranked ahead of the national tourism websites of Singapore, Indonesia, Malaysia and the Philippines.

As travel decisions increasingly begin with an online search, a video or a recommended piece of content, a destination’s ability to capture attention before visitors arrive has become an important part of its competitiveness.

Rather than simply providing information about individual destinations, Vietnam.travel increasingly organises content around travellers’ interests, search behaviour and emerging travel trends.

Experiences ranging from culture, nature and beaches to adventure, cuisine, wellness, luxury travel and city breaks present Vietnam as a diverse network of experiences rather than a collection of individual attractions.

The approach also reflects a broader shift in digital tourism promotion. Images, videos, articles and interactive content are combined to help potential visitors visualize their journeys before arriving in Vietnam.

Multilingual content and search-oriented presentation further expand the reach of Vietnam’s tourism story across international markets.

In this context, digital transformation involves using data to understand travelers, reshaping how destinations are presented and connecting the right experiences with the right audiences at the right time.

The stronger digital presence comes amid robust growth in international tourism. Vietnam welcomed more than 21.1 million international visitors in 2025, surpassing the previous 2019 record of 18 million.

The next stage of development is expected to make Vietnam.travel smarter, more personalized, multilingual and more deeply connected with the wider digital tourism ecosystem.

As travelers increasingly begin their journeys online, the ability to be discovered, understood and chosen in the digital space is becoming an integral part of destination competitiveness.

Vietnam’s progress therefore points to a broader transformation: digital storytelling is emerging as a strategic tool for turning global attention into real-world travel experiences.