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DNO - The Vietnam's tourism industry has achieved an impressive score in the World Economic Forum (WEF)'s Travel & Tourism Development Index (TTDI) 2026.
The TTDI featured that Vietnam scored 4.15 points, ranking 52nd out of WEF's ranked 110 economies. This ranking increased seven places compared to 2024.
Notably, Vietnam ranked second among the top 10 economies worldwide with the most significant score improvements between 2024 and 2026, according to the Vietnam National Authority of Tourism.
In particular, the Vietnam’s TTDI score rose by 6.3% over the past two years, second only to Albania’s 7% increase, while performing significantly higher than the average improvement of 2.1% recorded across the 110 economies. As a result, Vietnam’s ranking climbed from 59th place in 2024 to 52nd place in 2026.
The TTDI does not directly measure tourist arrivals, spending, or tourism revenue. Instead, it evaluates the conditions that enable destinations to attract visitors, serve tourism services while sustaining tourism activity over the long term.
WEF cited that between 2024 and 2026, 92% of the 110 ranked economies improved their TTDI score, and average scores rose by 2.1%, the fastest pace of improvement since 2019.
The strongest gains were in cultural attractions, tourism infrastructure and services, and air connectivity, reflecting stronger assets and systems that underpin tourism growth.
However, the global tourism continues to face numerous challenges. The price competitiveness has declined in approximately three-quarters of the WEF's ranked economies, while investing in the tourism sector has failed to keep pace with demand. Also, the labor shortages and skills gaps continue to place pressure on this sector.
The WEF noted that an increase in visitor numbers and spending does not mean that the economic and social benefits will automatically reach local communities.
Therefore, alongside promoting growth, the destinations need to focus on managing pressure on infrastructure and resources, distributing benefits more widely, and investing more in human beings to achieve sustainable tourism development.