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DNO - Da Nang recorded a sharp surge in visitors during the 2026 Lunar New Year (Tet) holiday, signalling positive momentum and sustainable growth prospects for the city’s tourism industry.
Strong rebound
Da Nang handled over 1,500 inbound flights from February 14 to 22, up 36% year-on-year, including 829 domestic flights carrying about 125,000 passengers and 732 international flights serving roughly 130,000 passengers.
The cruise ship Seabourn Encore docked at Tien Sa Port on February 19 with more than 1,000 people on board, while the city welcomed about 2,800 European visitors on February 20 and another 650 on February 22.
Da Nang also organised simultaneous welcome programmes at airports, seaports and the city centre, showcasing Tet culture with conical hats and gift boxes of Chung cake (square sticky rice cake) and Tet cake (cylindrical sticky rice cake).
At Sun World Ba Na Hills, millions of tulips created colourful cloud-level flower roads resembling a miniature Europe.
Nui Than Tai Hot Springs Park hosted the 2026 God of Wealth Festival themed 'Journey to Prosperity' with calligraphy, lucky-spring picking, Bai Choi performance art, folk games and Dong Ho woodblock printing. Visitors also enjoyed cultural activities and cuisine across Da Nang and Hoi An Ancient Town.
Spreading the image of Da Nang
During the 2026 Tet holiday, visitors enjoyed traditional activities and festive foods across Da Nang and Hoi An. Philippine tourist Mercedita Manzano praised the city’s modern scenery after visiting Ba Na Hills and Hoi An and called it a memorable family trip she would recommend to friends.
Popular spots like Bach Dang Street, Han Market and Da Nang Cathedral were crowded with international visitors. Meanwhile Hoi An Ancient Town welcomed thousands daily for sightseeing, releasing floating lanterns, and river boating.
Building a distinctive destination
Da Nang plans to expand promotion campaigns worldwide and open new routes from Indonesia, India, Australia and more Chinese cities, while launching charter flights from Russia and CIS countries in summer 2026.
The tourism sector has introduced the stimulus programme 'Da Nang - Touch the Original' to highlight authentic cultural and natural experiences. Besides, rebounding cruise tourism and strong early international arrivals signal sustainable growth and support double-digit economic expansion goals.