Da Nang's growing appeal as a travel destination in 2027
DNO - Da Nang's growing appeal as a travel destination is reflected in its inclusion in several international travel rankings and trend reports for 2027.
As the year ends, travelers begin planning next year's holidays, with destination searches peaking between December and early January.
A city inspiring travelers
Australian travel guide Lonely Planet recently unveiled its Best in Travel 2027 list, featuring 50 destinations and experiences selected by its editors and writers as potential sources of inspiration for the coming year.
Da Nang was highlighted as "Best for laid-back city beaches and UNESCO stops", recognizing its relaxing urban beaches and convenient access to UNESCO World Heritage sites.
US-based online travel platform Priceline also included Da Nang in its "Top 10 Places to Travel in 2027", alongside other destinations in the United States and around the world.
These international recommendations suggest that Da Nang's appeal extends beyond individual landmarks and famous beaches to its ability to combine diverse experiences within a single trip.
Visitors can enjoy beach holidays, explore natural landscapes, discover local cuisine and embark on journeys through areas rich in cultural heritage.
The city also serves as a convenient hub for exploring destinations across the wider region. This advantage gives Da Nang a unique charm, especially for travellers who want to maximize their time by enjoying a range of experiences in a single journey.
The city's growing popularity is also reflected in the Travel Trends 2027 report released by the UK-based global travel search platform Skyscanner.
According to the report, Da Nang ranked seventh among the top 10 trending destinations for 2027, with searches for return flights increasing by 68% year-on-year.
Under the theme "Travel. Better Spent", the report highlights a growing preference for travel experiences that offer meaningful value and make holiday spending worthwhile.
A destination offering value for money
International travel rankings highlight Da Nang's growing appeal, creating opportunities to attract visitors seeking rewarding experiences in 2027.
Booking.com's Travel Happiness Index, surveying over 10,000 travelers across 10 Asia-Pacific markets, found that tourists increasingly value natural scenery (36%), delicious food (28%) and quality time with companions (24%). Notably, 77% prioritize local cuisine and memorable experiences.
Booking.com's country head for Viet Nam Branavan Aruljothi said travel is increasingly viewed as an investment in mental well-being, relationships and meaningful experiences.
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For Da Nang, international recognition presents an opportunity to turn interest into bookings, longer stays and greater spending.
Nguyen Duc Quynh, Chairman of the Da Nang Hotel Association and General Director of Furama Resort Da Nang, urged the city to shift from destination branding towards revenue-generating tourism promotion in 2027.
He recommended maintaining traditional markets and strengthening promotion in the Republic of Korea, Japan, Taiwan (China), Southeast Asia, India, Australia and Vietnam.
For Europe and North America, he suggested targeting higher-spending, longer-staying visitors interested in culture, ecotourism and wellness.
Nguyen Duc Quynh also emphasized data-driven promotion, tailored products, market segmentation, risk management and stronger business participation to improve visitor quality and industry resilience.
Promotion will focus on Danang Fantasticity, online travel agencies, seasonal campaigns, AI, VR360, digital maps, Da Nang Storytellers, MICE familiarisation trips and key opinion leaders.
According to the Da Nang Tourism Promotion Center, the city's 2027 strategy will maintain its "Return to Origin" message, highlighting beach holidays, gastronomy, slow travel, wellness, MICE and cultural heritage.