Promoting “Made in Da Nang” products
DNO - Da Nang is launching a series of promotional programs for the “Made in Da Nang” products across four major shopping malls and supermarkets in the city from now until the end of 2026, aiming to bring local products closer to consumers and tourists.
Bringing “Made in Da Nang” products closer to consumers
The Da Nang Department of Industry and Trade recently partnered with AEON MALL Da Nang to start the 2026 “Made in Da Nang” product promotion program.
The event features 18 display booths and tables showcasing a wide range of goods, including food, beverages, cosmetics, local specialties, healthcare and beauty items, souvenirs, and others that are produced in Da Nang.
Following AEON MALL, the program will head to MM Mega Market Da Nang, Lotte Mart, and Co-opmart Da Nang.
As one of the participating businesses at the program, a representative from Bao Ly Investment Co., Ltd., which is specialized in processed products from Ngoc Linh ginseng and medicinal herbs, noted that this promotional program serves as a practical bridge, helping enterprises bring local specialties closer to consumers and tourists.
According to the Da Nang Department of Industry and Trade, residents and tourists visiting the display booths at AEON MALL Da Nang on this occasion can directly meet producers and learn about product origins as well as enjoy a hand-on product experience.
Strengthening “Made in Da Nang” promotion program
Ms. Nguyen Truong My My, Deputy Director of NPI International Co., Ltd., shared that Tourane Roastery is the company’s high-quality coffee brand produced by the Da Nang residents.
Through promotional programs organized by the city’s Department of Industry and Trade, the company hoped to bring its products closer to local consumers while inspiring a love for homegrown agricultural products and elevating identity both domestically and internationally.
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Meanwhile, according to Deputy Director of the Da Nang Department of Industry and Trade Do Thi Quynh Tram, the “Made in Da Nang” product promotion program, under the theme “Trust in Made-in Vietnam Goods”, is one of the key activities implementing the project on commercial development for Da Nang's signature products.
This department hoped that residents and tourists would continue to pay attention to, prioritize, use, and support high-quality products with clear origins that embody the distinctive identity of the city.