Da Nang eyes to explore international tourism markets
DNO - Trade agreements regarding tourism sector facilitate its product development, expand specialized customer segments, and attract international visitors while enhancing the competitiveness of the Da Nang destination.
Under its message "Connecting Partners, Creating the Future," the recent Da Nang International Tourism Fair (DITF) 2026 provided a meeting place for participating businesses to establish partnerships that extend well beyond the event itself.
A highlight at the fair was the signing of cooperation agreements between the Da Nang Tourism Association and various international enterprises and organizations.
This spans a wide range of sectors, including travel, golf, aviation, cultural tourism, and education, contributing to broadening the city’s tourism network and multi- collaboration.
This spans a wide range of sectors, including travel, golf, aviation, cultural tourism, and education, contributing to broadening the city’s tourism network and multi-sectoral collaboration.
In particular, the cooperation agreement between the Singapore Travel Consortium (STC) and the Da Nang Tourism Association paves the way for Da Nang-based businesses further connecting with travel agencies to develop vacation and family-oriented tourism programs while creating multi-destination itineraries.
In reality, Singapore is a potential source of international visitors, playing a crucial role in Southeast Asia's tourism connection.
Regarding the golf tourism, "Golf and Beyond" offers a specialized connectivity. With its extensive system of golf courses and coastal resorts, Da Nang is well-positioned to develop integrated packages that combine golf, luxury accommodation, food, and cultural exploration.
For the aviation sector, Ms. Mekhani Perera, a representative of The Network Airlines Services Australia, highlighted opportunities to strengthen ties between the tourism industry and businesses within the aviation services network.
In fact, air connectivity is a critical factor in market development. A destination wants to successfully expand its international visitor base; it requires not only attractive tourism products but also convenient and accessible travel options.
In the fields of culture and education, the National Alliance and Sustainability for Cultural Educational Tourism Inc. offers promising opportunities for collaboration centered on sustainable tourism development.
Programs that integrate sightseeing, learning, and hands-on experiences can broaden the options available to visitors while helping to promote the value of local identities.
This aligns well with the strengths of Da Nang and central Vietnam, which possess a rich array of cultural resources, heritage sites, traditional craft villages, and vibrant community life.
Creating long-term value and sustainable development
Regarding the tourism industry, the long-term value of an agreement lies not merely in the partnership establishment but also in the ability to turn shared visions into reality.
In golf tourism, for instance, parties can explore the development of vacation packages that integrate multiple golf courses with local experiences.
Meanwhile, the cooperation in cultural and educational tourism can create opportunities to develop itineraries focused on exploring heritage sites, traditional craft villages, and local community life, tailored to specific visitor segments with specialized interests.
The Da Nang Tourism Association confirmed that the long-term target of international connections is to expand cooperation with global partners, thereby generating new sources of visitors and developing new tourism programs.
In particular, collaborations with entities concerning golf and aviation sectors, as well as organizations centered on cultural tourism, can open up opportunities to attract specialized market segments that align with the destination’s strengths.
Da Nang welcomed 7.73 million international tourists in the first nine months of 2026. Chairman of the Da Nang Tourism Association Cao Tri Dung confirmed that, alongside key markets such as the Republic of Korea, Russia, and India, the city needs to strengthen its promotional efforts in Europe, Indonesia, and the Middle East. These are markets with the potential to supplement the tourist base.