Photos

Hoi An remains a draw for tourists during low season

By MAI DUNG • 27/10/2026 18:25

DNO - On October 26, Da Nang’s Hoi An Ancient Town remained bustling with domestic and international visitors despite being in the tourist low season.

Sunny weather, little rain and the presence of both tour groups and independent travelers along its streets and at popular attractions dispelled reports of Hoi An being deserted.

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International tourists at Hoi An Ancient Town on October 26 afternoon. Photo: XUAN SON/DNRT

According to observations by Da Nang Newspaper and Radio, Television reporters on October 26, although it is the beginning of the week and the low travel season (around October and November), main streets and tourist attractions in Hoi An remained lively with domestic and international visitors, including organized tour groups and independent travelers.

At popular tourist attractions such as the Japanese Covered Bridge, Duc An Ancient House, the Fujian Assembly Hall, both banks of the Hoai River, and Tran Phu and Nguyen Thai Hoc streets, the number of visitors increased as the afternoon progressed.

The weather in Hoi An in recent days has been relatively dry and sunny, with little rain, creating favorable conditions for visitors to enjoy activities in the ancient town and nearby destinations.

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Despite the beginning of the week and the low season, Hoi An continues to attract a large numbes of domestic and international visitors. Photo: XUAN SON/DNRT

T.T.D., a tour guide, said Hoi An has always attracted domestic and international visitors at any time of the year. The final months of the year are the low season so visitor numbers tend to decline compared with the peak season, partly because people are concerned about flooding in Central Vietnam, which typically occurs in October and November each year,.

According to D., many streets in Hoi An were often deeply flooded during heavy rains in October and November of previous years. As a result, many travel companies also limited the number of tours organized during this period.

Mr. Nguyen Duc Binh, Chief of the Da Nang People’s Committee Office and former Secretary of the Party Committee of Hoi An Ward, said that October and November have traditionally been quieter months for tourism in Hoi An, a pattern observed in previous years rather than something unique to this year.

According to Mr. Binh, visitors have come to associate this time of year with natural disasters and are therefore less likely to visit Hoi An. Nevertheless, the ancient town is expected to welcome larger crowds again during the Christmas and Easter holidays, the winter season and the period leading up to New Year and Lunar New Year holidays.

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Visitors capture memories of Hoi An while wearing traditional Vietnamese ‘ao dai’. Photo: XUAN SON/DNRT
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The Japanese Covered Bridge (Chua Cau) is bustling with visitors on the afternoon of October 26. Photo: XUAN SON/DNRT
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Tourists explore the ancient town by cyclo. Photo: XUAN SON/DNRT
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A group of tourists visits the Cantonese Assembly Hall. Photo: XUAN SON/DNRT
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Visiting Vietnam for the first time, British tourist Ben Sims remarked “Hoi An is an ancient town whose beauty has stood the test of time. I am impressed by the vibrant bougainvillea flowers and the shimmering lanterns. Everything beautiful about this place has been preserved by the local authorities and residents”. Photo: XUAN SON/DNRT
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The streets of the ancient town are bustling with visitors. Photo: XUAN SON/DNRT
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Hoi An continues to hold a strong appeal for travelers during the final months of the year. Photo: XUAN SON/DNRT

By MAI DUNG