Cross-border e-commerce: A growth driver for Da Nang
DNO - Leveraging its available advantages, the development of cross-border e-commerce offers a breakthrough opportunity for Da Nang businesses while serving as a new growth engine for the city’s economy.
Speaking at a seminar themed "Promoting E-Commerce and Digital Payments - A Growth Driver for Da Nang’s Economy in 2026", Deputy Director of the Da Nang Department of Industry and Trade Huynh Xuan Son affirmed that the year 2026 held significant importance for the city as it sought to innovate its growth model, effectively harness new development drivers, and advance the digital economy.
The seminar was hosted by the Da Nang Department of Industry and Trade in collaboration with the Quality Supervision and Anti-Counterfeiting Center (QSAC) on October 22.
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Da Nang is striving toward a goal where the city's digital economy contributes 27% to its Gross Regional Domestic Product (GRDP), helping to achieve double-digit GRDP growth in 2026. In which, e-commerce and digital payments play a vital role in expanding the market and enhancing the competitiveness of the local businesses.
According to the 2025 Vietnam E-Business Index (EBI) report by the Vietnam E-commerce Association, Da Nang ranked third nationwide, just after Ha Noi and Ho Chi Minh City.
At the seminar, participants focused on discussing and proposing solutions to develop an e-commerce ecosystem.
Also, they exchanged how to promote secure and convenient digital payments and models for integrating e-commerce with tourism, services, the night-time economy, and local product promotion while accelerating the application of digital technology and artificial intelligence (AI) in business operations.
Dr. Nguyen Duc Tai, Director of the QSAC noted that e-commerce should help businesses reach a broader customer base, particularly outside Da Nang, while simultaneously enhancing supply capabilities and service quality.
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In reality, the establishment of the Da Nang Free Trade Zone, spanning 1,880 hectares and encompassing functional areas such as manufacturing and logistics, commerce and services, and sectors dedicated to digital technology, information technology, and innovation, creates a favorable environment for developing cross-border e-commerce models, both exports and imports.
As of June 30, 2026, Da Nang was home to 63,110 enterprises and branches, including over 38,000 small and medium-sized enterprises (SMEs).
Among them, 25,086 business entities received support to adopt at least one digital solution, with about 13,000 using sales management software and 14,000 with digital payment systems.
Business-to-consumer (B2C) e-commerce revenue accounted for nearly 10% of total retail sales. The average annual growth rate for the 2021 - 2025 period exceeded 20%.