“Made in Da Nang” products put into modern distribution system
DNO - The Da Nang Department of Industry and Trade recently issued a plan to organize the "Made in Da Nang" product promotion program in 2026. This aims to help local businesses and cooperatives expand their markets, connect with retailers, and stimulate year-end consumer demand.
The program will be implemented with four phases at the shopping malls and supermarkets across the city. In particular, the first two phases are scheduled in November at Aeon Mall Da Nang (November 6 - 8) and MM Mega Market Da Nang (November 20 - 22).
Each phase is expected to feature 20 to 30 booths or display tables for showcasing and selling products. The remaining two phases are planned at Lotte Vietnam Da Nang (December 11 - 13) and Co.opMart Da Nang (December 25 - 27, 2026).
The program is designed for local businesses, cooperatives, cooperative groups, and production/trading households that provide OCOP (One Commune, One Product) products, typical rural industrial products, local specialties, traditional craft village products, startup products, and souvenirs.
The product categories will include food, beverages, agricultural produce, local specialties, cosmetics, health and beauty products, handicrafts, consumer goods, and other suitable items.
Alongside direct product showcases and sales, the program will focus on connecting businesses with the purchasing departments of supermarket chains and shopping malls.
This provides local businesses with the opportunity to showcase their production capabilities, product lists, and legal documentation while gradually introducing their goods into modern distribution channels.