Da Nang International Tourism Festival 2026: Connecting Partners, Creating Future
DNO - The Da Nang International Tourism Festival (DITF) 2026, one of Vietnam’s large-scale tourism events, contributes to affirming Da Nang’s position as a hub for tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions), as well as a key international gateway in Central Vietnam and nationwide.
DITF 2026 is scheduled to take place from October 16 to 19 at the Ariyana Convention Centre Da Nang, with the theme "Connecting Partners, Creating Future" and the official website "www.ditf.vn".
A highlight of this year's festival will be an innovation of the FAM trip program.
For the international market trend, buyers are keen to gain hands-on experience with new products, distinctive tourism models, and unique destination offerings, ranging from resort services, cuisine, entertainment, to standout attractions.
Therefore, the organisers will introduce a range of in-depth experiential programs tailored to specific market groups and the needs of different buyer segments.
Chairman of the Da Nang Tourism Association Cao Tri Dung stated that DITF 2026 would place significant emphasis on the FAM trips while showcasing new products in Da Nang and other localities. This contributes to creating opportunities for businesses reaching cooperation agreements.
DITF 2026 expects to bring together approximately 120 international buyers, with a focus on both traditional and potential-rich markets, alongside more than 200 domestic buyers representing the country's leading travel enterprises.
During the festival, buyers will participate in a three-night FAM trip, experiencing Da Nang’s hotels, resorts, attractions, tourism products, and distinctive cuisine. This enables businesses to showcase their offerings directly and expand cooperation opportunities.
Fostering connections among partners
Along with B2B (Business-to-Business) networking programs, DITF 2026 will expand the participation of OTAs (Online Travel Agency) platforms, airlines, travel technology firms, and strategic partners.
This aims to strengthen the network of international buyers and open up new source markets while driving the development of new flight routes to Da Nang.
Also, the festival will feature a series of thematic seminars organized by the Da Nang Department of Culture, Sports and Tourism and the Da Nang Tourism Promotion Center, in collaboration with the Da Nang Tourism Association, and domestic and international experts.
The discussion sessions will center on emerging tourism trends, product development, digital transformation, aviation, destination marketing, sustainable tourism, and solutions tailored to the specific needs of both international and domestic markets.
Ms. Nguyen Thanh Tinh, Director of Amour Travel and Media Co., Ltd., a regular participant in DITF, noted that the festival enables businesses to share opportunities regarding investment cooperation, digital technology, and market development strategies.
Furthermore, sharing the visitor flows in the coming time will facilitate businesses effectively completing their plans, tour programs, and tourism products that meet customer demands.
In line with the direction from the Da Nang Tourism Association, DITF is set to evolve into an annual tourism event for buyers and sellers representing destinations across Vietnam.
This will contribute to promoting the country's image, strengthening connections among localities, businesses, and international partners, and enhancing the competitiveness of Vietnam's tourism industry in the global market.
Da Nang’s tourism sector continued its strong growth in the first nine months of 2026, with accommodation establishments serving an estimated 15.86 million visitors, up 26.4% from the same period last year. Among them, international visitors to the city accounted for approximately 7.73 million of the total, while domestic visitors reached 8.13 million, according to figures recently released by the Vietnamese Ministry of Culture, Sports and Tourism.