Da Nang Fashion Week turns My Khe Beach into open-air runway
DNO - Da Nang Fashion Week will return for its second season on July 24 at the Bien Dong Park, transforming My Khe Beach into a spectacular open-air runway and inviting visitors to experience fashion, music and seaside entertainment.
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Da Nang Fashion Week Season 2 is set to become one of the signature highlights of Enjoy Da Nang Festival 2026, bringing together fashion, art and the vibrant atmosphere of one of Vietnam's most beautiful beaches.
The much-anticipated event moves fashion beyond the traditional runway by staging an outdoor show against the backdrop of the world-renowned My Khe Beach.
The sound of ocean waves, sea breezes and immersive lighting effects will combine to create a memorable experience for both local residents and visitors.
Following the success of its inaugural edition, this year’s event returns on a larger scale.
Organised by A.N Academy and A.N Star Media, the programme features an upgraded stage, professional sound system and modern lighting designed to enhance every collection presented on the beachfront catwalk.
A major highlight of the evening will be a series of exclusive fashion collections created specifically for the event.
Inspired by Da Nang’s contemporary lifestyle, creative spirit and coastal beauty, the designs showcase distinctive silhouettes, innovative materials, vibrant colours and refined craftsmanship.
Rather than simply presenting new collections, each runway performance aims to tell an artistic story while celebrating the city's youthful energy, creativity and growing reputation as a destination for culture, lifestyle and tourism.
In addition to enjoying the fashion show itself, visitors can enjoy a wide range of activities across the ongoing Enjoy Da Nang Festival 2026, creating an immersive summer experience along the city's coastline.
The beachfront EDM entertainment zone will keep My Khe Beach alive with energetic electronic music every evening, while the Enjoy Da Nang Coastal Route offers leisure activities, interactive experiences and scenic seaside walks.
As night falls, illuminated kites will paint colourful patterns across the sky, while the Night-time Beach Gala transforms the shoreline with hundreds of decorative lights, comfortable lounge areas and seaside food experiences, creating a lively yet relaxing atmosphere.
As Vietnam’s leading beach destination continues to diversify its tourism offerings, Da Nang Fashion Week Season 2 promises to deliver a fresh and stylish reason to visit the city this summer.
For fashion enthusiasts, young travellers and international visitors alike, the event offers an unforgettable celebration of creativity, coastal charm and the vibrant lifestyle that defines Da Nang.