Travel in Da Nang through the power of technology
DNO - Travel in Da Nang is being transformed by technology, where a single TikTok video, a QR code or an interactive digital challenge can inspire an entire journey.
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Technology has become an essential part of the visitor experience, transforming how people explore one of Vietnam's most dynamic coastal destinations.
From inspiration to exploration
For many travellers, the journey begins long before they arrive. A short video showing fireworks bursting above the sea along Nguyen Tat Thanh Beach during the Da Nang International Fireworks Festival (DIFF) 2026 convinced Nguyen Van Dat, a visitor from Hue, to make an impromptu trip to Da Nang.
The clip captured fireworks reflected on the ocean under the night sky, offering a fresh perspective of the city. "I had planned to visit Da Nang later this summer. But after watching that video, I couldn't wait", Dat said.
His experience reflects a growing travel trend. Instead of relying solely on traditional guidebooks or travel websites, visitors are increasingly inspired by authentic stories shared through social media.
A beautiful view, an unexpected moment or a local recommendation can quickly turn online curiosity into a real-life adventure.
Once in Da Nang, digital technology continues to shape the journey. At the Da Nang Fine Arts Festival 2026, visitors scanned QR codes to join interactive games, explore exhibitions and create personalized photo memories at digital photobooths.
Rather than simply observing exhibits, they became active participants, turning cultural experiences into memorable stories worth sharing.
When every journey becomes a story
Across the city, QR codes, digital maps, gamified experiences and interactive platforms are becoming part of museums, festivals and tourism attractions, making travel more engaging and convenient.
This transformation will be highlighted during the Enjoy Da Nang Festival 2026, where visitors can join the Digital Journey to Explore Da Nang.
Through the city's official tourism platforms, travellers complete ten interactive challenges at famous landmarks, festival venues and cultural attractions.
Those who finish the journey receive digital recognition and special gifts, adding an exciting layer of exploration to every visit. Technology also extends the travel experience beyond the trip itself.
During the festival, the program "Relive Da Nang Moments" will showcase memorable photos and stories shared by visitors throughout the event.
Instead of ending when travellers return home, their experiences continue to inspire others through digital platforms, creating an ongoing conversation about the city.
Building on this idea, Da Nang has launched Danang Storytellers, a community initiative that connects residents, travelers, content creators, influencers and tourism ambassadors under the message "Your Danang – Your Stories."
The program encourages people to share authentic moments, from local cuisine and hidden beaches to cultural festivals and everyday life, allowing thousands of personal stories to shape the city's global image.
As travel preferences evolve, visitors are seeking more than famous landmarks or spectacular events. They increasingly value authentic local experiences, meaningful cultural encounters and genuine emotional connections.
Guided by its destination identity, "Da Nang – Touch the Original", the city is embracing a new vision of tourism. A quiet sunrise on My Khe Beach, a bowl of local noodles, a conversation with a friendly resident or an evening fireworks display can each become a lasting memory.
In Da Nang, technology enriches human experiences, helping travellers discover hidden corners, engage more deeply with local culture and preserve meaningful moments long after the journey ends.
Every shared photo, every digital story and every unforgettable experience invites the next visitor to discover a city where innovation and authenticity come together.