Da Nang to host EWEC 2026 fair with 350 exhibition booths
DNO - Da Nang will host the East-West Economic Corridor International Trade, Tourism and Investment Fair (EWEC - Da Nang 2026) from Aug. 12 to 17.
EWEC - Da Nang 2026 will bring together hundreds of businesses, international organizations and government agencies in one of the region’s largest trade promotion events.
The fair, jointly organised by the Ministry of Industry and Trade and the Da Nang People's Committee, is expected to serve as a platform for expanding trade, investment and tourism cooperation among countries along the East-West Economic Corridor as well as strengthening Da Nang’s role as a regional economic gateway.
EWEC-Da Nang 2026 will feature 350 standard exhibition booths, including a dedicated Da Nang pavilion showcasing OCOP products, locally manufactured goods, tourism services and investment opportunities.
The event will also include 26 booths representing international organizations and diplomatic missions, 200 booths supported under Vietnam's National Trade Promotion Program, and 118 booths operated by participating businesses from across the country and overseas.
Exhibits will span a broad range of industries, including agricultural products, regional specialties, food and beverages, electronics, machinery, textiles and garments, handicrafts, gifts, tourism, hospitality, banking and healthcare services.
The fair aims to connect manufacturers with distribution networks while showcasing Da Nang’s investment potential and tourism appeal to domestic and international partners.
Several high-profile forums will take place alongside the exhibition, including the Da Nang Indo-Pacific Economic Corridor Forum 2026 and a conference on helping Vietnamese brands expand global sales through Amazon’s cross-border e-commerce platform.
International business matching sessions and daily cultural performances for visitors will also take within the framework of the fair.
To maximize participation, Da Nang plans an extensive promotional campaign across television, newspapers, digital platforms, social media, LED displays and mobile messaging services.
Financial incentives will be offered to exhibitors. In detail, organisations from countries along the East-West Economic Corridor, diplomatic missions and international organizations will receive 100% support for booth rental costs.
Meanwhile, businesses, cooperatives and trade promotion organizations participating under the National Trade Promotion Program will receive 50% support.
The incentives are expected to encourage greater international participation and strengthen business connectivity.
As Da Nang continues to position itself as a leading trade, logistics and investment hub in Central Vietnam, EWEC - Da Nang 2026 is expected to reinforce the city's growing role in facilitating regional economic integration and cross-border commercial partnerships.