Da Nang launches tourism promotion campaign in South Korea
DNO - The Da Nang Department of Culture, Sports and Tourism is holding a tourism promotion campaign in Seoul, Daegu and Busan from June 28 to July 4 to strengthen tourism cooperation and promote new tourism products ahead of the 2026 Chuseok holiday.
The campaign opened with the Da Nang Tourism Promotion Gala in Seoul on June 29 at Lotte City Hotel Seoul.
The event brought together nearly 100 delegates, including the Vietnamese Ambassador to South Korea, the Vietnam Tourism Ambassador to South Korea, representatives of the Korea Association of Travel Agents (KATA), the Yeongam Culture and Tourism Foundation.
Included are also the Korea Online Content Association (KOCA), airlines, travel companies, online travel agencies (OTAs), media organisations, KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers), tourism partners in South Korea, and tourism businesses from Da Nang.
At the gala, Da Nang introduced a range of new tourism products and experiences tailored to the preferences of South Korean travellers, including luxury beach resorts, golf tourism, MICE tourism, wedding tourism, wellness services, culinary experiences, and a year-round calendar of international festivals and events.
The city also unveiled a promotional incentive package specifically designed for the South Korean market, underscoring the commitment of both local authorities and the business community to enhancing Da Nang's appeal as a destination.
To mark the 2026 Chuseok holiday, the Department of Culture, Sports and Tourism will launch a special welcome gift programme for South Korean visitors from September 23 to 26.
In addition, tourism businesses will roll out exclusive offers for the South Korean market, including discounted resort packages; welcome gifts; spa, golf and dining promotions, as well as specially designed products for couples and multi-generational families- two key travel segments during the Chuseok holiday.
As part of the Da Nang Tourism Festival in October 2026, the city will invite South Korean tour operators to participate in a familiarisation (FAM) trip, allowing them to experience Da Nang's latest tourism offerings, gain insights into the destination's development, and explore new business opportunities.
Following the Seoul programme, the delegation will continue its promotional activities by hosting a Da Nang Culture and Tourism Pavilion at the 2026 Daegu Chicken and Beer Festival from July 1 to 5, while also holding meetings with tourism authorities, industry associations, businesses, and partners in Daegu and Busan.