Vietnam’s tourism growth is six times the global average
DNO - According to data released by UN Tourism, Vietnam’s tourism sector expanded 12.4% in the first quarter of 2026, outperforming both regional and global averages.
According to UN Tourism, Vietnam’s tourism sector grew 12.4% in the first quarter of 2026, six times the global average and four times the average growth rate in Asia. While global international tourism increased by 2% (about 307 million arrivals), Vietnam welcomed nearly 6.8 million foreign visitors during the period.
The strong momentum continued into the first five months of the year, with international arrivals rising nearly 15%.
According to the Vietnam National Authority of Tourism, the growth reflects Vietnam’s political stability, safe travel environment, diverse tourism offerings, expanded promotion efforts, favourable visa policies, and stronger international air connectivity, underscoring the sector’s resilience despite global uncertainties.
According to UN Tourism, Europe and Africa recorded the strongest tourism growth in the first quarter of 2026, with international arrivals rising 4% in both regions.
The Asia-Pacific region grew 3%, though arrivals remained 11% below pre-pandemic levels.
Meanwhile, the Americas posted a 2% increase, driven by strong growth in Central America, while arrivals in the Middle East declined by 14%.
According to the expert panel of UN Tourism, the main challenges facing global tourism in 2026 are geopolitical conflicts, rising transportation costs, and increasing accommodation prices.
Most experts believe ongoing conflicts, particularly in the Middle East, are negatively affecting travel demand and international arrivals.
As a result, travellers are expected to favour more affordable, high-value trips and destinations closer to home. Secretary-General of UN Tourism Shaikha Al Nuwais said that geopolitical tensions are also contributing to higher transport and accommodation costs, placing additional pressure on travellers, tourism businesses, and destinations worldwide.