Da Nang, a leading destination for summer 2026
DNO - Da Nang City has emerged as the most searched domestic destination for summer 2026, according to Booking.com, one of the world’s leading online travel platforms.
The city boasts advantages in its beautiful beaches, modern tourism infrastructure, vibrant and diverse events, local cultural experiences, and the expanded tourism space after its merger with Quang Nam Province.
According to Booking.com’s Travel Prediction 2026, travellers increasingly preferring personal interests and convenience when planning their holiday, which is called the “Era of You”.
Dominance of coastal areas
Booking.com said, Vietnam’s coastal destinations continue to dominate domestic summer searches. Da Nang still ranks first among domestic destinations most searched thanks to a harmonious mixture of breathtaking coastal landscapes, modern tourism infrastructure, and high quality service system.
Besides, this year’s search trends show a shift towards familiar, convenient and relatively easy-to-plan destinations where travellers can maximise relaxation and minimise travel friction.
For family travel, Da Nang ranks as the number one, followed by Nha Trang, Da Lat, Vung Tau, Phu Quoc. For couples, Da Nang also tops in the list. For friends travel and solo travel, Da Nang is a preferred choice.
According to Booking.com, instead of generic vacations, trips, especially for young people or friends travel are increasingly tailored to individual passions, cultural immersion, and shared relaxation. In fact, Da Nang is considered as one of best choice for this trend.
The city also possesses a diverse system of tourism products, from cultural tourism, ecotourism, culinary tourism, community-based tourism to large-scale festivals that take place throughout the year.
The connection between modern cities, sea and islands, world cultural heritage sites, traditional craft villages, ecological zones, and unique local values of Quang Nam has created a new competitive advantage for Da Nang destination.
Motivation from travel promotion, festivals, and digital transformation
The city carried out several promotional tourism activities in key domestic and international markets in the first 5 months of this year.
Domestically, Da Nang actively participates in major events such as Happy Tet, Ho Chi Minh City’s Culture and Tourism Festival, the Vietnam International Travel Mart in Hanoi - VITM 2026 "Return the origin".
Internationally, the city continues to expand its promotional activities in the Philippines, India, Russia, CIS countries, Laos, Japan, and South Korea, etc.
In addition, the cooperation between Da Nang and international partners such as airlines, travel agencies, KOLs and KOCs, and OTA platforms has contributed to enhancing the destination's identity in the digital environment.
The opening and restoration of international flight routes such as Bali - Da Nang, Manila - Da Nang, Vientiane - Da Nang, along with charter flights from Russia and Kazakhstan, also provide additional impetus to attract more international tourists to the city.
Da Nang is also accelerating digital transformation in tourism by applying artificial intelligence (AI) in destination promotion, deploying the VR360 AI smart tourism map, an Auto Guide system for cyclo tours, and a tourist data platform on the city's tourism portal.