Da Nang Tourism promotes “Touch the original” at VITM 2026

Under the theme “Digital Transformation, Green Growth – Elevating Vietnam’s Tourism”, VITM 2026 is showcasing 450 booths from over 600 tourism enterprises, with participants hailing from 15 countries and territories, as well as 34 domestic localities.

A key highlight is the B2B (Business - to - Business) networking program, expected to draw 350 - 400 buyers, while total attendance is projected at around 80,000 visitors.

Within the 90-square-metre “Amazing Central Vietnam Heritage” joint exhibition space of Da Nang - Hue - Quang Tri in Hall A2, Da Nang’s booth stands out as a vibrant focal point, showcasing the city’s diverse tourism offerings following administrative restructuring.

Centred around the theme “Touch the original”, the booth offers immersive experiences such as “Taste Da Nang”, where visitors can sample local specialities, and “Touch identity”, which provides hands-on woodblock printing inspired by the city’s attractions, emphasising its cultural richness and authenticity.

Complementing these activities are interactive minigames offering prizes such as local specialties, travel vouchers and exclusive deals.

Performances, exchanges and giveaways at 9:30 a.m. and 2:30 p.m. on April 11 - 12 are set to create a lively experiential hub, allowing visitors to engage with Da Nang’s appeal under the theme “Touch the original”.

The booth also serves as a networking space for tourism businesses to connect with partners and visitors, supporting information exchange, promotion and collaboration.

Visitors can access promotional programmes and explore a wide range of offerings, from beach resorts and eco-cultural experiences to luxury cruises, aimed at boosting tourism promotion and expanding partnerships in the northern market.

Translated by KIM OANH