Da Nang eyes becoming leading cultural, arts and creative hub in Central Vietnam by 2045
DNO - Entering a new stage of development, with advantages in geographical location, natural conditions, and human resources, Da Nang aims to become a cultural center of Central Vietnam where heritage identity and the arts are connected with modern creative capacity.
Positive developments
In recent years, Da Nang’s cultural sector has recorded significant progress. Cultural activities and products have become increasingly diverse. Meanwhile, cultural institutions have been further invested in, and cultural exchange and cooperation have continued to expand.
The image of Da Nang’s people as civilized and friendly has left a strong impression, and numerous political, cultural, and festival events have been organized in a professional and impactful manner.
In the field of heritage, the city has achieved notable milestones, including the recognition of the ‘Ma Nhai’ (Inscriptions) steles at the Marble Mountains scenic site” by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as a documentary heritage under the Memory of the World Programme for the Asia-Pacific region. The Quan The Am Festival at the Marble Mountains has also been inscribed on the National Intangible Cultural Heritage List.
Currently, Da Nang is home to two World Cultural Heritage sites, one on the Representative List of the Intangible Cultural Heritage of Humanity, 28 national intangible cultural heritages, four special national relic sites, 84 national relics, and 475 city-level heritage sites.
Vision to become a regional hub for culture, arts, and creativity
By 2030, Da Nang strives to ensure that 100% of students within the national education system have access to and are educated in local history, revolutionary traditions, culture, arts, heritage, and traditional crafts.
Looking ahead to 2045, Da Nang aspires to become a leading center for culture, arts, and creativity in Central Vietnam and the nation, a heritage-rich, creative city with a strong identity and an attractive destination for global visitors.
To achieve the above-mentioned goals, the city will continue to promote the preservation and enhancement of heritage values, with focus on the restoration and conservation of recognized relics, and the preparation of dossiers to seek further UNESCO recognition.
At the same time, it will lay an emphasis on developing cultural industries, prioritizing sectors with strong potential such as cultural tourism, performing arts, cinema, software, gaming, advertising, and handicrafts.
Another key task is to accelerate digital transformation in cultural management, operations, and event organization.
In the coming period, the local cultural sector will build a big data platform on heritage, cultural resources, artisans, artists, and cultural activities; and implement digitalization of heritage using 3D, VR, and AR technologies to support preservation, research, education, and tourism development.
At the same time, the city will encourage the application of artificial intelligence, virtual reality, and augmented reality in the production and distribution of creative products, as well as develop digital platforms to enable residents and visitors to access and enjoy cultural offerings.
Great efforts will be made to establish technical standards for digitization and data security to enhance the efficiency of cultural management and organization.